Gail Evans on Women in the Workplace - Purse Strings 3pm EST - right here

Posted on | December 6, 2011 | No Comments

Gail Evans is the best selling author of “Play Like A Man Win Like A Woman” and “She Wins, You Win.”
Evans’ career is vast, beginning in government and culminating as the Executive Vice President of CNN. Evans began working with CNN at its inception in 1980 and was promoted to Executive Vice President for CNN in 1996. In September 2000, Evans was named to Executive Vice President of Domestic Networks for the CNN Newsgroup. Evans retired from CNN in the summer of 2001.
Evans worked at the White House in the Office of the Special Counsel to the President during the Lyndon B. Johnson Administration and was instrumental in the creation of the president’s Committee on Equal Employment Opportunity and the 1966 Civil Rights Act. Evans was appointed by President Clinton to the Commission on White House Fellows.
We will discuss women in the workplace challenges and potential solutions.

Influence: Women’s Soaring Economic Power - Purse Strings 11/29 3pm EST - right here

Posted on | November 28, 2011 | No Comments

Tomorrow I speak with Maddy Dychtwald who is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken.
Maddy is the author of three books: her newest book is entitled Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better (May 2010). We’ll be talking about the transfer of fiscal power and whether women are ready or not.

NBC Universal - on Target Programming for Women - PurseStrings @3pm EST - right here

Posted on | November 14, 2011 | No Comments

Tuesday on PurseStrings, I’ll be speaking with Maryam Banikarim, senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She’ll share what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.

Google - Zero Moment of Truth - Purse Strings - 3pm EDT - Nov 1st

Posted on | November 1, 2011 | No Comments

Tuesday on Purse Strings, Maria will be discussing the Zero Moment of Truth with the show’s guest, Jim Lecinski, Managing Director of U.S. Sales and Service for Google. Jim recently penned the e-book, Winning the Zero Moment of Truth.

Dr. Carol Orsborn on Boomer Women - Purse Strings - Tuesday, 3pm EDT

Posted on | October 18, 2011 | No Comments

On today’s show, I’ll be speaking with Dr. Carol Orsborn … the author of 19 books translated into 15 languages including Vibrant Nation: What Boomer Women 50+ Know, Think, Do and Buy (Reily/Orsborn) and Boom-Marketing to the Ultimate Power Consumer:the Baby Boomer Woman (Brown/Orsborn/Amacom Books) and The Art of Resilience: 100 Paths to Wisdom and Strength in an Uncertain World (Random House).

Dr. Orsborn is CEO of BoomerInfluence.com, and serves as Senior Strategist with Vibrant Nation.com, the largest online community of educated, passionate women 50+. Her blogs and op-eds on work/life run regularly on the site, as well as on the Huffington Post, Humana’s Real4Me and Divine Caroline.com. She has appeared on Oprah and on The Today Show multiple times, and in the pages of People Magazine and The New York Times, among many others.

Dr. Orsborn is credited for her groundbreaking work linking quality of life issues to success. Her book Inner Excellence was among the first business leadership books to make the connection between intrinsic motivation and productivity.

What Women Want @ Home - NBC Universal Insights - Purse Strings - Tuesday 3pm EDT - right here

Posted on | October 11, 2011 | No Comments

Today, I’ll be speaking with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal. We’ll be talking about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women’s preferences on her role within that family.

Purse Strings - Mom’s Initiatives at MOM - 3pm EDT - right here!

Posted on | September 27, 2011 | No Comments

My guest today on Purse Strings is Liz Fongemie, SVP and Director of Moms’ Initiatives at Marketing to Moms. This conference is coming up Oct. 19 and 20 in Chicago and Liz shares what’s on tap, including some of the big speakers, research and trend topics.

Fans of Being a Mom.com - PurseStrings - Today 3pm EDT - right here

Posted on | September 20, 2011 | No Comments

On PurseStrings today I’m speaking with Meredith Tedford, publisher of Fans of Being a Mom.com – a fast growing site focused on “real” moms. We’ll talk about the secret to her success, what moms are really looking for from companies, and what trends she’s watching in the blogosphere.

Peer Squared - on Purse Strings - Today 3pm EST - right here

Posted on | August 30, 2011 | No Comments

Today on PurseStrings, I’ll be speaking with Sandra Rand, marketing manager for Peer 2.
Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web. The company launched a private beta October, 2009, which resulted in millions of high-quality, peer endorsed brand impressions for a myriad of clients and thousands of dollars of rewards shipped to consumers.?

We’ll be talking about reaching women with impactful promotions.

Groundswell - on Purse Strings - today at 3pm EDT - right here

Posted on | August 23, 2011 | No Comments

Today, I’m speaking with Charlene Li- author of best selling book “Groundswell” and founder of the Altimeter Group.