Welcome to eBrandMarketing!

Posted on | November 12, 2007 |

eBrandMarketing is designed to bring our readers highly relevant and usable information — from the most talked about news and events in the marketing, media and advertising arenas, to topics that touch our day- to-day work and help us plan for tomorrow.

There is a lot of great content on the web for marketers – but our goal for this blog is to combine the journalistic approach of an online publication with personal perspective and community interaction. What makes the eBrandMarketing blog unique is a more collective effort to share insight and knowledge. We’ve assembled a team of contributors who represent a wide range of expertise across the marketing mix and from different market sectors. So unlike single-author blogs, eBrandMarketing will offer a broader perspective and represent a more diverse range of opinions and experience.

Who are we?

Our regular and guest contributors come from a variety of marketing, media, agency, academic, and consulting backgrounds. They specialize in, but are in no way limited to, topics such as Branded Entertainment, Marketing to Women & Moms, Agency Relations, Distributed Media, Market Research & Metrics, Youth Marketing, Brand Development, Mobile Marketing, Social Networking, Campaign Integration and of course Privacy and the Regulatory Environment. And they bring experience from both the B-T-C and B-T-B environments.

What will we cover?

Our content will take many forms – from quick postings sharing personal perspectives on hot topics to articles providing helpful tips and case studies. We’ll discuss campaigns, debate the issues, comment on in-the-moment news, interview industry thought leaders, and share personal experiences and best practices.

We invite you to not only subscribe – but also encourage you to join the conversation and be part of an interactive community of fellow marketers. We welcome your comments in response to individual postings or additional insight you might be able to share on a posting’s subject.

We are delighted to be published by Glam Media, a Distributed Media Company, that capitalizes on the increasing fragmentation of the Internet - bringing together owned- and-operated websites, with the Glam Publisher Network of more than 350 popular lifestyle websites and blogs and syndicated content from leading media companies.

We welcome you to our community.

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