Experiment and Analyze

In Should Marketers Stop Talking About Advertising, our own Mary Lou Roberts in her DIY Marketing blog draws factful conclusions from several recent studies regarding the persistent migration of marketing spending away from more traditional media and towards interactive & social media in particular “emerging channels” which include blogs, social networks, advergaming and beyond. [...]

Is Video the New TV?

From the beginning of the television era marketers have considered it the ultimate brand-building medium. Its tremendous reach coupled with the ability to deliver stunning visual imagery in the context of a compelling message (when we could find one) created awareness and built brands. An article in today’s WSJ Online points out that demand for [...]

Found Around the (Marketing) Neighborhood

Lee Odden gives us something for the toolbox in Guide to Twitter as a Tool for Marketing and PR, the title says it all.
With Today’s Trends Leave a Woman’s Footprint, in the Huffington Post, our own Andrea Learned talks about the how the trends apparent in today’s marketplace from, “green” to “authenticity,” reflect the reality [...]

Marketing to Women - Know Your Audience

Recently, I had the privilege of attending the Marketing to Moms conference in Chicago. I think it was my third such conference and I continue to be a huge fan. Of all the industry conferences I’ve attended in my 11 year online career, this is the most impressive. The [...]

Antebellum Musings

Recently, while preparing notes for a presentation, I found myself drawing upon the parallels between U.S. History and the development of the Web. After drawing a rough outline and fact checking with my good friend, Wikipedia, I was amazed at how similarly the two events unfolded. I wondered if we can pinpoint where the current [...]

Olympic Hopes

Well, by the time you read this, there will be less than 300 days to the biggest sporting event in Asia’s history. I know what you’re thinking – wasn’t the World Cup just four years ago? Wasn’t it the SEA Games recently? No, there really only is one thing that has inspired [...]

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