Generation Flex: Millennials are the Messaging Amplifiers

In Deloitte’s second “State of Media Democracy” survey, the younger generations of Americans - not surprisingly - are leading the way in embracing new technologies and creating a trickle up effect where older generations are learning from the younger ones.

Fielded by independent research firm the Harrison Group in late October, this latest online survey [...]

“High Engagement” Sites of Food, Beverage Brands Top CPG Website Rankings

Consumer packaged goods brand sites attracted a total of 66.4 million U.S. visitors, an increase of 10 percent versus the same period last year, - republished here from a recently released comScore, Inc. study. All of the top ten positions were taken by food or beverage brands. The average visitor made 3.9 visits to [...]

JWT’s Trendspotting 2008, plus (finally) a clever Hair Product Ad

The woman who brought us the metrosexual man, domestic divas, globesity, fortification and wiggers (white kids who want to be black) - Marian Salzman - the world’s no. 1 Trendspotter and CMO at JWT Worldwide, is back for the third year along with Ann Mack, Director of Trendspotting at JWT, with their fascinating annual forecasts [...]

Happy Holidays from eBrandMarketing

Happy Holidays to all our readers and writers. While we won’t be disappearing over the holidays, we will be taking it a bit easier while also gearing up for an exciting New Year. I would like to thank everyone who contributed to eBrandMarketing since its inception for some really really great original posts, commentaries and [...]

Around the Net: Digital Skills Job Seekers Need Now, Ellen DeGeneres-generated Marketing

For those of you who will spend the holidays looking for a new job in marketing or advertising - here is a list of the top digital skills organizations say they desire. For the original text visit Advertising Age (sub required).

Hackers: the “web 2.0 junkies who live on Del.icio.us, TechCrunch, and Digg… people who [...]

Around the Net: Top Ten Marketing Ideas for 2008, Advertising During Recession

Here is a list of Top 10 Ideas for marketers to consider, from Chief Marketer (plus one from me).

It’s All Good News for Product Reviews

Maybe I’m a selfish person.
I don’t spend a great deal of time - aside from my own sites – writing product reviews. In fact I barely write reviews myself anymore and instead pay 40 freelancers for their poetic opinions on consumer goods.
I do ask questions on Trip Advisor, Chow and at one point of [...]

Can We All Just Get Along?

I read this week that in the US, the heads of two agencies (one media and one creative……..err, one called Carat, one called Ogilvy) had a public fight at a discussion on who is in charge of the communications process. With the breakdown of the single agency structure into specialist shops, this will [...]

Keeping Widgets Relevant

By now most marketers have heard of widgets - of course not the term used in B-School to stand for the hypothetical product of a hypothetical company, but the little mini web-apps downloaded to the desktop or transported to personal web pages, blogs or social networking profiles. Once the domain of garage programmers, [...]

4 Million Dollar Promotional Coup?

Well, as usual I am kind of late with my holiday shopping so, I hop on Amazon (if Amazon were a place I would live there - anecdotal testament to the continued existence of brick-and-mortar booksellers)….  Apparently Amazon has purchased one of seven copies of J.K. Rowling’s, The Tales of Beedle the Bard at [...]