JWT’s Trendspotting 2008, plus (finally) a clever Hair Product Ad

Posted on | December 26, 2007 |

The woman who brought us the metrosexual man, domestic divas, globesity, fortification and wiggers (white kids who want to be black) - Marian Salzman - the world’s no. 1 Trendspotter and CMO at JWT Worldwide, is back for the third year along with Ann Mack, Director of Trendspotting at JWT, with their fascinating annual forecasts for 2008. The study is available for $200-250 (I saw a rebate somewhere). But with a few mouse clicks, I found enough commentary to glean the basic idea of most of the 10.

Here’s the list:

1. Rethinking instant gratification
2. Radical transparency
3. Outwitting disease
4. Blue is the new green
5. The world is local
6. The personal CPM
7. Demography is dead
8. Queen triumphs King
9. Cooperative consumption
10. Stretching the bubble: Reality checks for 2 Giants

To read on:
For 7 of 10 with an application to the Hotel Services industry

For more info on Staycations, iTerrorism, Slum Tourism, Babymoons, Techs-tiles and more

For a call-out on Queen Triumphs King

Need more? also from JWT Eighty Things to Watch in 2008

PDF of the original press release

and for more tactical trends read: 2008 Online Predictions Galore: Take Your Pick

And lastly, while not directly related to 2008 trend-spotting…whilst clicking around JWT’s (nice) site, I paused to view some of their recent work. Here is a spot for Sedal (SunSilk hair products) which is really entertaining, bravo! as the whole category could use more bounce and shine in its advertising (pun intended).

[youtube]http://www.youtube.com/watch?v=Ahzyb9P_TDI[/youtube]

The Latin American version of the film that won a 2007 Bronze Lion in Cannes. Starring Amanda & Lindsay Lockwood, directed by Xavier Mairesse. Created by JWT/El Hotel (Buenos Aires, Argentina)

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