Courting The Wealthy Woman

by Milton Pedraza - CEO The Luxury Institute
She’s educated, employed, and controls the lion’s share of spending in wealthy households.
Nine of ten times she is married, or living with a life partner. Her responsibilities often include working at a high-paying job or running her own business while also caring for a child or a parent [...]

Big learnings, big fun at M2W! Just “don’t ask me anything” about the hotel…

  By Kaira Sturdivant Rouda, author of  Real You Incorporated: 8 Essentials for Women Entrepreneurs and president, Real Living
     The 4th annual Marketing to Women Conference last week at the beautiful Chicago Cultural Center was amazing. I had the chance to meet brilliant marketers and brand managers who are either already acknowledging the power of women in the [...]

The ConsumHERist - Shake Shake Shake

by Delia Passi, Founder of WomenCertified
I sure do shake a lot of hands. I love meeting people and because I do a lot of networking I get introduced to lots of people. What most people don’t realize is that the first step in meeting someone, the shaking of hands, is when a very [...]

How Vision Sells Your Product

Over the weekend I had the pleasure of attending a workshop by Simon Sinek on developing vision for your company.

Sinek created The Golden Circle, a model based on the biology of human decision-making, that guides organizations on how to inspire people to buy or support, with cult-like loyalty, any product, company or idea.

What I got [...]

Remember mom’s rule?

by Kaira Sturdivant Rouda
It’s better to give than to receive. At least to give first. Then receive. It’s the way to build real relationships, deeper relationships, but some of us have forgotten that principle during the boom years. It’s probably time for a reminder.
Let’s take real estate, for example. It’s tough, not just for homeowners [...]

India’s Women—Butterflies or Mrs. Rationalities

by Fara Warner
This week I’ll be presenting at the Marketing to Women conference in Chicago and listening intently to my fellow presenters about the new tactics and strategies to reach women consumers. I’ll be blogging from the conference on Thursday, May 8.
For this blog, I’ll be taking yet another look at a country where women [...]

The Good Recession Sees Marketing Budgets on the Uptick

James Gregory - CEO CoreBrand
In previous recessions, the marketing communications field and related practices (advertising, public relations, brand consulting, etc.) were frequently crushed, while the financial sector remained comparatively unscathed. This time things seem to be different.
Marketing communications has traditionally been a bellwether for changing economic conditions. As clients gradually began to cut back their [...]