How Green Will She Go?

Posted on | July 8, 2008 |

In a meeting with our investors from Greenscape Capital last week one of the partners asserted that in the future wearing a non-organic cotton shirt will be as heinous as if he lit up a cigarette mid-meeting. It’s a vision I buy into, but I question how quickly it’s going to happen. Currently a pair of “it brand” Shakara Eco-Luxury White Denim runs ₤220, or about $439. That’s tough for a recession shopper to handle.

A few months ago we polled our readers asking - How Green Will You Go?

Here’s a sampling of the results:

Would you buy vegan bags and shoes instead of leather?

yes - these chic new styles look just like leather 51%

maybe - I’m not totally convinced, but some pieces aren’t bad 26%

no - sorry, saving the environment stops at my closet 23%

How green would you go when it comes to your feminine hygiene choices?

no way. the applicator is my friend 50%

However there are a few vocal advocates in the comments -

I use Natracare Organic cotton tampons, liners and intimate wipes. I used to use mainstream brands until I realized that they contained chemicals I would not want in my body or damaging the planet…

Would You Toss Your Eco-Unfriendly Cosmetics?

Definitely – My bathroom is going to be a completely green zone by Earth Day. 4%

Maybe – I’ll get rid of the worst offenders and try to buy more eco-friendly products. 78%

Don’t think so – I still love my mass-produced makeup. 19%

For the green goods to meet the chic shopping masses they’re going to have to compete on ease of use, price and fashion quotient. Like my Greenscape guy suggested - it’s going to have to become a social norm rather than a special purchase. I can’t wait to see how the results change when we poll next year. Perhaps my shoes will only be made from grass fed cows….a girl can dream.

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