Will Wal-Mart’s Green Jewelry Be The Social Responsibility Tipping Point?

We’ve been expecting this.
At a BlogHer discussion last weekend, moderator Susan Wagner said one of the three main trends she saw was green beauty. (Another was renewing and recycling clothes.) On SheFinds.com, we’ve been spotlighting “eco-chic.”
And now Wal-Mart is jumping into green fashion, with a traceable jewelry line called Love, Earth. According to the Love, [...]

Real You: “Ladies” you can ride, look pretty, but you cannot drive

I must confess, until my lease expired two weeks ago, I drove a Mercedes SUV. The big one. I called him Doug (the license tag assigned to me was DUG 487, thus the nickname). Doug and I had a fairly good relationship, as far as cars and I go. His [...]

Googling Luxury

Luxury Institute Survey Finds Wealthy Americans Flocking to The Web for Luxury Shopping, Search Engines are a Popular First Stop
by Milton Pedraza
Advice from friends or family carries considerable weight in shaping spending decisions, but many wealthy consumers are turning to the Web for much of their education on potential high-end purchases, findings which we have [...]

The ConsumHERist - Make it Last!

Girl meets business owner.
Business owner sells product or service to girl.
Girl leaves business owner.
Girl and business owner live satisfied ever after.
It’s not the stuff of dreams, is it? It wouldn’t even make a good story. It happens every day. Yawn. So what is it missing? How about a chase? Girl [...]

Trend Watching - Live 3p Est

 
Learn about trend watching plus who are Twisted Traditonalists and what kind of impact they will have on future generations with Nancy Robinson, VP Consumer Strategist of Iconoculture
 
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Next Tuesday - Holly Buchanan talks to Maria about the Soccer Mom Myth - don’t miss!

Building A Brand, Socially Speaking

Six of the current top-ten Web destinations are social. That’s a whole lot of people who want to talk.
Mark Ghuneim of Wiredset suggests that before embarking upon a social media campaign, companies need to learn to follow the rules of social media, like maintaining authenticity and participating consistently. In talking to well-established brands, he’s [...]

Purse Strings now on eBrandMarketing

Tune in Live every Tuesday 3:00 PM EST - right here!
Purse Strings, with Maria Reitan, of Carmichael Lynch Spong, is a program focused on marketing to women.

Do Women Want to Be Marketed To?

That’s the question I was recently asked by a reader. The answer is, No. No one wants to be “marketed to.” I suspect that’s even more true with women. Why? In some categories, up to 80% of women say advertising does not speak to them.
Another reason [...]

Real You: Resonating after the sale

I spent five fabulous days at the Miraval Resort and Spa in Tucson, Arizona. The resort tagline: Life in balance. My excitement about going to said desert resort in the middle of July: mixed. My husband’s feelings: dread. Clearly we weren’t in the right frame of mind for a peaceful, balanced experience.
Even though Miraval sent [...]

“Start Negotiating” or “Make an Offer” Buttons On Sites Selling High Price Items

by Tom Polanski

eBrand Media has several e-tailers who sell high priced items through their websites. It occurred to me the other day that there is one feature that really could benefit to our clients that is missing from the tens of thousands of sites we’ve visited; a “Start Negotiating” button placed under the “Buy [...]