The Gamma Factor: Women and The New Social Currency - LIVE Interview Today 3pm Eastern

Posted on | August 19, 2008 |

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Today’s interview of Lisa Johnson, CEO of Reach Group Consulting, who just released a study she conducted in conjunction with Lisa Finn and Meredith Corp. It’s called “The Gamma Factor: Women and The New Social Currency.” The study highlights five segments within a group of women called “Gammas.” There are 55 million of these women in the U.S. and they are the opposite of Alphas in their internal and external view of the world.

Category: Marketing to Women
Tags: Gamma Factor > gamma women > maria reitan > market research > marketing to women > meredith corp > Purse Strings > Reach group consulting

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