The Gamma Factor: Women and The New Social Currency - LIVE Interview Today 3pm Eastern

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Today’s interview of Lisa Johnson, CEO of Reach Group Consulting, who just released a study she conducted in conjunction with Lisa Finn and Meredith Corp. It’s called “The Gamma Factor: Women and The New Social Currency.” The study highlights five segments within a group of women called “Gammas.” There are 55 million of these women [...]

File Under Making Lemonade: Market To The UK, Where Your T-Shirt Is Practically Free

A recent report from uSwitch.com, a price-comparison service, has predicted that online shopping will account for 19 percent of all retail sales in the UK this year. The report also said that by 2020, 44 percent of sales will be made online, and that number will increase to over 50 percent by 2026 – which [...]

Real You: Target. Define. Assess. Repeat.

By Kaira Sturdivant Rouda
By the middle of this century, women will control two-thirds of the wealth in the United States. Comprising more than half of the population and controlling 85 percent of consumer purchases (even higher in some categories), women are, most likely, your customers. Just as you are savvy, creative and intuitive, so are [...]

The ConsumHERist - Putting on the Dog

By Delia Passi
I ran across a segment from the Today Show with advice courtesy of Cosmopolitan magazine entitled 9 Mind Tricks to Get What You Want, a title you know was meant to run on Cosmo’s cover. Although their context was, not surprisingly, mostly about relationships, I thought their subtle strategies could apply [...]

When the Going Gets Tough…We Buy Shoes Online

I know it might seem odd to keep insisting that the nation’s current economy means great opportunities for e-tailers and online marketers…but the evidence just keeps piling up.
The most recent I’ve read is an article in Footwear News that highlights some recent successes in online retail:

Become Your Industry’s Marketing to Women Resource

by Andrea Learned
Share the wealth - we’ve all heard that phrase. But, for traditional industries slowly starting to understand and commit to serving women, therein lies an especially great opportunity: Becoming your industry’s marketing to women resource.
Why? Because, the first in your industry to step out, proclaim a women’s market commitment, DO something with what [...]

Real You: Dot me, roll-over minutes got me and how an airline actually surprised me!

By Kaira Sturdivant Rouda
Yep, this column is all about me. Not me, ME. Well, let me explain. I’m on my way to Austin to speak just after Brad Womack, of Bachelor fame, at the Balance Expo for Women. If you happen to be in on Austin this Saturday, join me and the 7,000 other [...]

The ConsumHERist - Selling a Candidate

By, Delia Passi
When I set this blog’s title in stone last week, I kind of figured that it wasn’t going to be much of a challenge to write. I figured I’d check out a speech by each of the presidential candidates, cite how they did or didn’t appeal to women through the use [...]

If You Have Been Disabled or Have Trouble Viewing This Image….

by Holly Buchanan
Yup, I was reading through my emails, and saw this as the subject line. Of course, my eyes deceived me – the actual line was “If your images have been disabled”  Funny how the mind interprets what the eyes see.
I can’t blame it all on Chardonnay consumption. As the years [...]

Bad News For Print Mags Means Market Share For The Taking

A blog post last week on Portfolio.com (something like the opposite of irony?) showed some recent circulation numbers for 14 magazines. Many saw percentage drops in the double digits – with O, The Oprah Magazine, Teen Vogue and Vogue all losing over 15%.