Influencer, Mobile and Experiential Marketing - Purse Strings

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Join Maria Reitan as she speaks today with Lisa Kovner, U.S. Director of Consumer Marketing at Dermalogica. Lisa will speak about influencer marketing, mobile marketing and experiential marketing - how all are keys to tapping the female head and heart, especially around such a personal topic as beauty.

Real You: Don’t stumble when it comes to environmental branding

By Kaira Sturdivant Rouda
     Niketown. Manhattan. A mecca of sorts for my two sons, ages 12 and 14, who are like moths to the swoosh. So on our recent trip to the city, we had to go. Twice. The first visit was last Saturday. I’m overwhelmed as soon as we enter - but I always [...]