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The Market Research Event - on Purse Strings

Posted on | October 21, 2008 |

podcast coming soon

Joining me today is Kelley Styring - Principal at Insight Farm. She just unveiled exciting new research  at the Institute for International Research’s “The Market Research Event”  about her journey through 7 cities, 5,000 miles in 30 days with her entire family in a Honda Pilot. In Your Car: Road Trip Through The American Automobile is a fascinating look at what Kelley discovered about us and our cars… and the opportunities for companies to capitalize on her learnings.

Category: Marketing to Moms, Marketing to Women

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