Marketing to Women Conference in NYC

Posted on | October 22, 2008 |

by Holly Buchanan

I can’t tell you how excited I was to hear about a conference October 29th in New York - It’s the EconWomen Conference, focusing on the economics of women-centric digital media. 

It’s a half-day conference focusing on my favorite subject - women and digital media.  With the interest, and for goodness sakes the money that can be made marketing to women online, I’m amazed we don’t see entire three day conferences devoted to the subject.   But this half-day conference is shaping up to be a must attend event.

Some of the speakers I’m really looking forward to hearing from are:

Wenda Harris Millard - President, Media, and Co-CEO, Martha Stewart Living Omnimedia

Cathie Black - President, Hearst Magazines

Victoria Colligan - Founder, Ladies Who Launch

Joni Evans - Co-founder and CEO, wowOwow

David Liu - Co-founder, Chairman and CEO, The Knot

Are you salivating yet?   I sure am.   Oops, dribbled a little bit on my chin.

One of the questions I’m most often asked is - “Can you give me an example of companies who are doing a good job of marketing to women online.”    Here’s your chance to see those examples first-hand.

I hope you’ll join me October 29th in NYC.    You can see the full agenda and register for the EconWomen conference here.

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