The Market Research Event - on Purse Strings Tuesday LIVE - 3pm Eastern

Maria Reitan interviews Kelley Styring - Principal at Insight Farm. Kelley just unveiled exciting new research  at the Institute for International Research’s “The Market Research Event”  about her journey through 7 cities, 5,000 miles in 30 days with her entire family in a Honda Pilot.

Real You: Yes, even our knees are different

     I was ecstatic to see the Zimmer Gender Knee advertising campaign while back. First, because I was facing a knee replacement myself in the near future, and second, because I hadn’t even considered the fact that there wasn’t a knee for women. I was astounded, in fact, that the folks who make knees just figured out the [...]

The ConsumHERist - Women’s Consumer Confidence

By, Delia Passi
Wednesday’s news included the Commerce Department’s report on retail sales, which suffered the biggest decline in three years (down 1.2%), and nearly twice the drop predicted by economists.  Auto sales were down about three times as much as the overall number, so that industry is really reeling as we all know.
So the news [...]

How Texans Can Communicate Better

As they say in the song, “God Bless Texas.”   It really is a great state.  I do a lot of business in Houston and Austin (one of my favorite cities).
On a recent trip to Houston, post-Ike, I saw they are still struggling to recover.  Almost all the hotel rooms were sold out.  But my co-worker and I [...]

Real You: I’m stressed, you’re stressed, how can we help each other?

     A BettyConfidential.com survey confirms it: American women are stressed out. We’re worried about everything. Our finances, our kids’ futures, our life savings, our very way of life. Well, yep, that’s true. I didn’t need a survey to confirm it, but it’s nice to know my friends and I aren’t alone.
     So what’s a marketer to [...]

The ConsumHERist - Evolution

By, Delia Passi
I think a lot about our primitive instincts, how they came about and how they’ve manifested themselves in our modern behavior.  Of course, the modern behaviors I focus on are the ones that drive women in their shopping and purchasing, and how attention to those primitive instincts often applies when selling to women.
Two [...]

A Craving for Comfort - Chocolate

By Robert Passikoff - President, Brand Keys
A fusion of falling temperatures and falling stocks has more consumers craving comfort foods these days. And as economic uncertainty and belt- tightening increases, calorie counting has decreased and consumers have been turning to that most comforting of foods - chocolate.

Yes, chocolate is high in fat and sugar, but [...]

Big Green Purse - Easy and Simple “Going-Green” for Everyday Consumers

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Joining me is Diane MacEachern, the author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World.  Diane is passionate about empowering women to use their marketplace clout to protect the environment.  Diane introduces us to an exciting new program that can help everyday consumers go ‘green’ easily and simply.

America’s Hottest New Couple - Hockey Mom and Joe Sixpack

by Holly Buchanan
Move over Branjolina, there’s a new hot couple taking over America.    They may not be movie stars, but apparently they’re the hot voting demographic politicians want to woo.
Meet the new Barbie and Ken of Americana - Hockey Mom and Joe Sixpack.   Let’s see, we have Bennifer and Branjolina, how about we call them Joe-Mom-a.
I [...]

Real You: “You betcha” folksy plays well with some of us in the heartland

By Kaira Sturdivant Rouda    
     But not all of us. You knew it was my duty as a citizen, and as Friday’s eBrand columnist, to comment on the most-watched Vice Presidential debate of all time, right? Well, not only am I your Friday columnist, I’m also writing to you from Comfortable Columbus, in the center of [...]