Brand President and Sub-Brand Vice President

By Robert Passikoff
(see end of post for current leader)  John Kennedy was the first US President to become a brand. Kennedy’s team understood the power of the media and approached it with the strategic and tactical gusto of a new product launch. What they did not know then - but happily we know now - [...]

The ConsumHERist - The Best Referrals

By Delia Passi
There are three ways to make a sale; the dreaded cold call, the valued renewal, and the most sought after referral.  Referrals are cheap advertising and a foot in the door.  Every time someone that has bought from you talks to someone else that might buy from you, you get either a positive [...]

Is This the Right Time to Use Your CEO as a Spokesperson?

By Holly Buchanan
I’m watching a news channel, hearing story after story about the mess on Wall Street and the unchecked greed of so many of these companies.  There’s heated talk about allowing these CEO’s and top executives to retain huge golden parachute packages despite running their companies into the ground. It brings back visions of [...]