Is Marketing to Women Dead? Andrea Learned on PurseStrings

Posted on | November 17, 2008 |

(click on the episode in our PurseStrings player - to your left)

Today I will be talking with Andrea Learned. We will be talking about the basics of reaching female consumers, and how transparently marketing to women really serves the gender trend Andrea sees emerging today: men shopping more often and buying certain things using their more feminine brain traits.

Andrea also plans to highlight a few brands (Apple, American Express) that are serving women, without visibly marketing to them, and reaching men very effectively as well.

I am thrilled to get Andrea’s new take on the topic, she frames it well and passionately.

And stay tuned for a new date for my previously scheduled talk with Fara Warner on Marketing to Women Globally.