In-bound from Obama: 10 Marketing Ideas for 2009

By Drew Neisser
If you think the marketing challenges of 2009 look daunting, imagine for a moment you were Barack Hussein Obama back in 2007.  Being an unknown, untested, awkwardly-named black man with limited resources going against one of the biggest brand names in Democratic politics, you’d hardly anticipate a victory in the playoffs, much less [...]

Is Marketing to Women Dead? Andrea Learned on PurseStrings

(click on the episode in our PurseStrings player - to your left)
Today I will be talking with  Andrea Learned.  We will be talking about the basics of reaching female consumers, and how transparently marketing to women really serves the gender trend Andrea sees emerging today: men shopping more often and buying certain things using their [...]

Motrin Moms Are Giving Brand A Headache

by Holly Buchanan
The beautiful thing about social media is that it allows customers and brands to have a two-way conversation.  Before, brands talked at customers, and that was that.  Now, blogs, Youtube, Twitter and other platforms have given customers a voice in the conversation.
Well, moms are certainly speaking up about Motrin’s new video - below [...]

Fifty Isn’t What it Used to Be — Boomer Women (aka PrimeTime Women™)

by Marti Barletta
Fifty isn’t what is used to be – it’s better.  Much better!  Think Diane Keaton or Madonna not Whistler’s Mother.  Forget the outmoded image of granny in a rocking chair and look in the boardroom or fitness center.  Boomers are entering a stage of life in which they are free from old responsibilities [...]

Which 2008 Campaigns Won with Women? Here’s your Chance to Vote!

It’s TIme for the 2008 Marti Awards!
Popular Speaker, Author and Consultant - Marti Barletta (yes Marti also writes for ReachingWomenDaily) and her team at The TrendSightGroup, a consulting think tank that helps companies get smart about Marketing-to-Women, are asking marketing and advertising Pro’s to give their opinions on those 2008 campaigns that resonated well with [...]

Real You: Volkswagen may be 8th in consumer loyalty, but Routan mom “comedy” misses the mark

by Kaira Sturdivant Rouda
First it was the Brook Shields commercials blaming German engineering for an explosion in births in the U.S. That’s funny. People having babies in order to justify buying a Routan Minivan. Problem with those spots is the pregnant women in each spot come across as idiots. Shields begs husbands to stop them [...]

Bankrupting the Brand - General Motors

By Robert Passikoff
Questions have been raised this week regarding a rescue package for General Motors. The choice seems to  be a government bailout or a bankruptcy sale. But not everyone thinks that a Chapter 11 filing would be a bad thing.
While painful for GM, it may be preferable to another government bailout, which might further [...]

Email and Selling to Women - The ConsumHERist

by Delia Passi
I have mixed feelings about the use of email. On one hand it can take me seemingly forever to compose a fairly simple message to someone when I can convey the same thoughts over the phone or in person quite quickly. Unfortunately when I get started talking with someone I tend to cover [...]

The Big Bang Brands: What Shoppers Want This Holiday Season

by James Gregory
Even with the rumors of the new administration considering yet another stimulus package to help increase consumer spending, it will take more than a Christmas bonus from the government to get consumers to open up their wallets this holiday season. Consumers are focusing on the “biggest bang for your buck” concept this holiday season; the retail industry [...]

eBrandMarketing has moved to ReachingWomenDaily

 
Dear Readers,
Reaching Women Daily - formerly eBrandMarketing -  has moved to this new address!  We ask for your patience while we finish decorating our new home.
On ReachingWomenDaily.com you will find our great posts (old and new) and more from our team of renowned writers;
Andrea Learned
Marti Barletta
Holly Buchanan
Purse Strings with Maria Reita
Delia Passi
Kaira Sturdivant Rouda
Fara Warner
Faith Popcorn, She Find’s Michelle Madhok, [...]