Real You: Are you engaging your Tweeps?

By Kaira Sturdivant Rouda
I have officially jumped on the Twitter bandwagon. As a newbie to Twitter, I have spent hours reading articles and reviewing how companies are using Twitter to build their brands and interact with their consumers. Through this process, I have picked up a few tips:

Learn how to communicate. Yes, this [...]

Men Buy, Women Shop - The ConsumHERist

by Delia Passi, with Greg Smalter
The following entry consists of the first three of seven contributions written by myself and my husband for Readers Digest website, appearing last week. We’ve left out some tips which can be found at their site.

Mark and Maria (not their real names – their real names are Bud and [...]

Consumer Loyalty & Engagement Trends - Nine for ‘09

By Robert Passikoff

Predictions are hard to make, especially about the future. Fortunately, loyalty and engagement metrics are leading indicators of what consumers think and, more importantly, how they are going to behave - in categories, toward brands, and in the real-world marketplace.
If it helps, think of these insights as a loyalty and engagement version of a [...]

BRAND SAVVY: Six ways to mine for gold at the office

By Kyla Lang Hart - Toniq
These are times that promote economizing and the pursuit of cost effective measures. Yet, these are also times when consumers need their favorite brands to be strong for them so continued brand excellence and innovation are more important than ever.
In tough times, as well as in boom times, we have [...]

Web 2.0, Boomers and the Caregiving Epidemic

By Mary Brown
“There are only four kinds of people in this world…
Those who have been caregivers
Those who currently are caregivers
Those who will be caregivers
Those who will need caregivers”
– Rosalynn Carter, 1997
The “typical” caregiver in the U.S. is a 46-year-old female who works outside of home and spends more than 20 hours per week providing unpaid [...]

Real You: My inbox is the new version of Let’s Make a Deal!

I’ve been amusing myself this holiday season by watching the prices drop and the offers escalate in my inbox this holiday season. It’s like I’m winning the shopping lottery. And this isn’t spam, mind you. These email offers are from the very retailers I usually spend my hard-earned cash with each year. The difference [...]

Ho-Ho-Holiday Shopping

by Delia Passi

According to a recent survey by The Consumer Reports National Research Center there are big differences between men and women when it comes to holiday shopping. If I may be so bold…Duh! Have you been to the mall lately? Of the men you see there, many are on leashes.
Here are [...]

Want More Sales? Make Her Feel Important

by Holly Buchanan
I’m reading Guy Kawasaki’s Reality Check. It’s packed chock full of great insight and advice.
One of my favorite quotes from the book was at the opening of the chapter - The Art of Selling.
Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.” Not [...]

From Pampers to Discovery Channel, the Winners of the 2008 Marti Awards

You Voted! Here are the results! Today, The TrendSight Group announced the winners of the Marti Awards, named in honor of company founder, marketing guru, (and ReachingWomenDaily contributor) Marti Barletta. The “Martis” salute marketing campaigns that resonate with women, and this year’s winners come from a variety of fields.
The 2008 Marti recipients are Pampers’ [...]