Women Are Better Suited to Marketing – The ConsumHERist

Posted on | January 29, 2009 |

by Delia Passi

A recent article on TopTechNews.com, entitled “Why Women Are the Superior Marketing Sex” is deserving of your attention. The author Mark Ritman (yes, it is Mark), a marketing consultant and teacher of brand management, makes a very well constructed case for women as more natural marketers than men. He uses very little fuzzy rationalizing based on women’s behavior, but instead relies primarily on well documented facts about how women’s and men’s brains function. This is information that I find so helpful in explaining the differences in the way women buy and shop.

Instead of paraphrasing what he says, I urge you to read it yourself. He does finish the article by qualifying his premise, and saying that men can be excellent marketers, too, but may have more natural advantages in other fields based on their own brain functioning. I agree. To say that men aren’t capable of being excellent marketers would be like saying men aren’t capable of being excellent shoppers.

Okay, bad example. Of course they can be great marketers but, as Ritman suggests, they would have to be a little bit more like women in their thinking in order to excel at it.

Please read his article, as it is really quite good. And if you find this kind of science about gender differences interesting, I strongly recommend The Female Brain by Louann Brizendine, M.D. You might also find her blog of interest.

Delia Passi, Founder of WomenCertified® and author of Winning the Toughest Customer: The Essential Guide to Selling to Women is a regular columnist on ReachingWomenDaily.