How to Launch and Grow your Business - Especially in a Down Economy - PurseStrings LIVE 3PM EST - RIGHT HERE

By Maria Reitan
My guest for today’s show is Lisa Johnson – CEO of The Reach Group. Lisa will share insights on how to launch and grow your business – extremely important advice in this down economy. She has conducted numerous interviews with successful entrepreneurs and business people and determine there really are some common keys [...]

How to Create Commercials Women Love

By Holly Buchanan
Every once in a while, a commercial comes along that totally connects with its female audience. Unfortunately, those commercials are rare. And there’s really no excuse for that.
If you want to create a commercial that women will relate and respond to, all you have to do is hang around with women and watch [...]

Real You: The more things change, the more they don’t

     International Women’s Day is Sunday, March 8th. Founded in 1911 by Clara Zetkin, the goal of day was to get women together to press for equality. In many countries, it’s a holiday more important than Mother’s Day. IWD celebrates the accomplishments of women, while spotlighting how far we need to go. If you’re still thinking [...]

Body Language - The ConsumHERist

by Delia Passi
Body language is one of those subjects that fascinate me, and my fascination with it is the only reason I sometimes watch the popular new Fox TV series called Lie to Me.  It’s about an expert on body language who consults in various criminal cases and exposes liars through the subtle signals they [...]

Brands Now Responsible for Providing Value, Meaningful Differentiation

By Robert Passikoff
Brand Keys’ annual Customer Loyalty Engagement Index presents some interesting findings for the new economy, in particular that shopper-consciousness has shifted from one of personal responsibility to ferret out value, to a brand’s responsibility to provide it.
For the 441 brands surveyed in 62 categories in the 2009 Brand Keys Customer Loyalty Engagement Index [...]