Real You: When everybody’s selling fear, is anybody buying?

Have you hear enough of the ”buy x and if you lose your job we’ll do y” deals? It’s a popularmessage and now, it seems, “everybody’s” doing it. There are way too many Xs and Ys. The Xs include: cars, houses, furniture, suits, airline tickets, gym memberships. And the Ys? Payment for a year, taking the item back, [...]

The Right Touch - The ConsumHERist

by Delia Passi
A report on the Time.com website discusses the findings of a study that will soon appear in the Journal of Consumer Research, entitled The Effect of Mere Touch on Perceived Ownership, by Joann Peck and Suzanne B. Shu. In brief, the study reveals what is probably well known, but perhaps not proven, about [...]

Johnson’s® Launches New Product Online - for a Cause

By MaryLou Roberts
Yesterday I posted in DIYMarketing on the theme of corporations doing well by doing good. A recent article in Ad Age (subscription required) highlights yet another example that takes a more controlled, corporate-focused tack, but still engages in cause marketing. I wanted to share this with ReachingWomenDaily.
Johnson’s® adult body care line is [...]

Word of Mouth Inspiring Design Success - PurseStrings Today 3pm EST - HERE LIVE

By Maria Reitan
Today on PurseStrings I’ll be interviewing Brandi Shigley of Fashion Denver. An internationally recognized handbag designer, her b.shigley designs really took off over word of mouth. Now she helps emerging designers connect with their community to inspire success.

oops - we had a technical mishap today - to listen to the podcast, click [...]

Why You Need Women On Your Creative Team

By Holy Buchanan
Ok, it’s a stat that’s been beaten to death, but women make or influence 80% of all purchases.
Here’s why I’m trotting it out one more time – women are the majority of purchasers of most products, so your advertising needs to resonate with them. One of the top reasons [...]

Real You: The hug felt ’round the world

     Didn’t you smile when you saw the video of the stoic Queen of England putting her arm - ever so briefly - around Michelle Obama? I mean, come on, was that a great image or what? Aside from the hoopla about breach of protocol and the like, the hug represents just exactly what it [...]

Cyclical Sales - The ConsumHERist

by Delia Passi
Once again I have dug up (Digg’d?) an interesting research revelation about women and shopping.  According to a study done in England (they always seem to do the most interesting studies), “Women’s shopping habits are linked to their menstrual cycles…”  Here’s the bulk of the article:
In the ten days before their periods begin [...]