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Gender Bending on PurseStrings - LIVE Today 3pm EST

Posted on | May 5, 2009 |

I’ll be speaking with Matthew Paprocki – co-founder and president of Boombang, a LA-based creative agency. We’ll be chatting about Boombang’s successful concept of “gender bending” for increased market share. What is gender bending and how does a company go about it? Find out on PurseStrings.

- Maria Reitan
missed the show? find it in our left column ‘widget’

Purse Strings on ReachingWomenDaily

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