M2W Marketing To Women Conference Wrap-Up

Posted on | May 5, 2009 |

I saw many of my Reaching Women Daily fellow columnists at the M2W marketing to women conference last week in Chicago.

The conference was full of presentations by leaders in the advertising world sharing case studies, trends, and original research. I can’t tell you what a pleasure it was to be surrounded for two days with nothing but fabulous examples of marketing to women done right. The success stories were inspiring and great ammunition for anyone trying to convince their company about the power of the women’s market.

Themes this year included social media, authenticity, women’s more deliberate shopping processes, and what you need to do to truly connect with today’s female consumer.

Read my complete M2W marketing to women summary here.