M2W Marketing To Women Conference Wrap-Up

I saw many of my Reaching Women Daily fellow columnists at the M2W marketing to women conference last week in Chicago.
The conference was full of presentations by leaders in the advertising world sharing case studies, trends, and original research.  I can’t tell you what a pleasure it was to be surrounded for two days with [...]

Gender Bending on PurseStrings - LIVE Today 3pm EST

I’ll be speaking with Matthew Paprocki – co-founder and president of Boombang, a LA-based creative agency. We’ll be chatting about Boombang’s successful concept of “gender bending” for increased market share. What is gender bending and how does a company go about it? Find out on PurseStrings.

Gender Bending on PurseStrings - May 5th - 3pm EST - Tune in Right HERE

I’ll be speaking with Matthew Paprocki – co-founder and president of Boombang, a LA-based creative agency. We’ll be chatting about Boombang’s successful concept of “gender bending” for increased market share. What is gender bending and how does a company go about it? Find out on PurseStrings.

Andrea Learned - “Marketing to Values-based Consumers” - podcast

Andrea Learned was interviewed recently by Jonathan on The Radiator.  Click here for the podcast.
My guest in this program is Andrea Learned, Burlington-based writer, speaker, blogger, and author on ‘marketing to women’… and men, and people. In this interview we talk a lot about how people buy, how that’s evolving and the forces causing that [...]

Real You: I’m stressed, you’re stressed, we’re all stressed

     As I sat in the oral surgeon’s chair awaiting more pain after having ground my teeth so much I caused a fracture, I realized I may be a little stressed. And I’m not alone. A quick survey of my dentist and my oral surgeon’s patients confirmed that more people are being fit for mouth [...]