Only in a Woman’s World - Frito Lay - Purse Strings - Tuesday 3pm EST Here LIVE!

Posted on | June 15, 2009 |

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Only in a Woman's World

On the show this Tuesday, I’ll be interviewing Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America. We’ll be talking about the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?

- Maria Reitan

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