Reinvention and What it Means to Be an Entrepreneur

By Kaira Strudivant Rouda
General Motors - fresh from Monday’s Chapter 11 bankruptcy announcement - unveiled a new 60 second television spot titled Reinvention. The spot is full of Americana images - baseball, big cities, folks hugging, sports fans, a tattered American flag, some familiar product shots, and the now, also cliched, nod to going green: [...]

Who Wears the Pants? - The ConsumHERist

by Delia Passi
The Readers Digest website reported the results of an interesting survey they conducted on 16 different country specific websites where they posed a simple question: Who’s the Boss in Your Family - Mom, Dad, the kids or the grandparents?  The results were quite interesting.
In half the countries (11 out of 16 according to [...]

Chapter 12: Branding Cars

GM’s financial quagmire and bizarre labor and bureaucratic practices notwithstanding, branding (or lack thereof) was a big part of their problem.

Surveying Women’s Purchasing Styles - on Purse Strings

On June 2nd, Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles with on PurseStrings with Maria Reitan.

Women’s Purchasing Styles - from SheSpeaks - Purse Strings -Today- 3pm EST

Joining me Tuesday on PurseStrings will be Aliza Freud, founder and CEO of SheSpeaks. She’ll share the results of the latest SheSpeaks survey on women’s purchasing styles. Specifically, she’ll discuss the difference between single and married women. How has the economy impacted each of the women’s purchasing decisions?
- Maria Reitan
Tune in right here to [...]