How to Catch a Man - Men’s Grooming Market Set to Explode

Experts predict a surge in the men’s grooming market - just as they’ve been doing for the past decade. The men’s grooming market is only about one-fifth the size of the women’s market, according to Euromonitor. But if the men’s market is so dramatically underdeveloped, why has the oft-predicted explosion failed to materialize? Why is it so hard for men’s grooming brands to catch a man?

GeekGirlsGuide.com on Purse Strings - Tuesday 3pm EST - Here LIVE

Joining me on Purse Strings tomorrow are Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com, and give us a glimpse into making social networks an easier fit for both consumer and marketers.

Recession Bust-ers - The ConsumHERist

by Delia Passi
Sunday’s Washington Post had an article by TV journalists and authors of Womenomics, Katty Kay and Claire Shipman, that discussed a number of studies demonstrating how the presence of women in corporate upper management is correlated with better corporate performance.  They suggest that one way to boost the economy would be to increase [...]

Nielson Online’s ‘Power Moms’ Study - Purse Strings

Today on PurseStrings I’ll be speaking with Jessica Hogue, research director at Nielsen Online… a service of The Nielsen Company. Nielsen Online delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior.
We’ll be talking about Nielsen Online’s big study called Power Moms… a look inside the [...]

Kellogg Uses Facebook to Help Feed the Hungry

A lot of folks are walking around saying “I understand that social media is important, but does it really work? Is creating a fan page on Facebook really going to make a difference?”

In the case of Kellogg, the answer is a resounding “Yes.”

Women and Online Games - Purse Strings Live

Great Show!! Thanks Maria. For our readers, and listeners - the podcast will be up soon - in our Purse Strings widget, left column under Recent Posts. Next week: Nielsens’ Power Mom Study

Women are Core to Online Games: Purse Strings Tuesday 3pm EST Live

Laura Fortner, SVP of marketing and insights for CafeMom …the largest online community for moms. Laura was on earlier this year with RazorFish – discussing CafeMom’s joint study called Digital Mom. Now she’s back, talking about women and gaming. Why are women becoming so core to online games?

Branding Breaks Through Middle Management Bottleneck - @ Issue

Middle managers are like waiters shuttling between the kitchen and dining room as the intermediary delivering the restaurant’s “brand.” In a corporation, middle managers deliver the company’s brand while managing a workforce charged with its tactical execution.

Skip the Programming - The ConsumHERist

by Delia Passi
I may be one of the last media followers to get a TiVo system.  It’s probably because my husband wasn’t previously compelled to get one and he’s the TV watcher in the family.  He even knows what all the buttons on the remote do.  I had to have a birthday to get a [...]

Leading Food Trends - The Resiliency Movement

By Margaret Kime
Americans are a resilient people. In this time of financial uncertainty, global warming, food safety issues and community preparedness, the American “can-do” spirit is asserting itself.
Consumers are taking back-to-the-basics steps to regain control of their lives and reconnect with their communities - especially with food.
For example, home gardens are up 10%; [...]