Advertisers Fumble ROI with Super Bowl Ads

By Robert Passikoff
62% of Advertisers will Fumble ROI
Not all programs are right for all brands, even if it happens to be the Super Bowl. The 8th annual Super Bowl Engagement Survey, conducted by Brand Keys, Inc, reports that when it comes to the monetary return advertisers will get on their advertising investments in the Super [...]

PurseStrings LIVE - Chat, Chew & Chocolate

Digital Moms are on the Move

Moms have always been purchasing agents for their households; now they have digital tools to do it.

Chat, Chew and Chocolate on PurseStrings - Jan. 26th 3pm EST - right here!

My guest for next Tuesday’s show is Dena Patton, founder of Chat, Chew and Chocolate… which is all about providing fun, friendship and inspiration for busy Superwomen. So how does a female focused company about making some “me Time” capture women’s attention when they have so little of it to give?
- Maria Reitan

Power of Cross Media Engagement

Embracing more and different media touch points theoretically optimizes the opportunity a brand has to be exposed to the target consumer.
So reasonable people might ask that if each medium has its strengths, and if a combination of media has the potential for greater potency, won’t the brand with the most touch points win?
The article below [...]

Modern Girl’s Guide to Sticky Situations - PurseStrings Tues. 3pm EST - right here!

My guest Tuesday is Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting. She’s the author of the best-seller “The Modern Girl’s Guide to Life” and is anticipating her newest book out this spring, “The Modern Girl’s Guide to Sticky Situations.” We’ll be talking [...]