The Green Mom Eco-Cosm: PurseStrings LIVE 3pm EST today - right here!

Posted on | February 2, 2010 |

Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on uncovering the various levels of “green” when it comes to female consumerism in this space. Specifically, how do self-identifying green moms - who are incredibly influencial - really think about environmental issues. - missed the show? check our podcast - left hand column under “recent posts”
Click HERE for the report

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