Listening to the “Right” Conversations

By Scott Gold
My kids want a pet. So I did what any self-respecting parent would do and went online in search of the mammal/reptile/rodent that would cause the least damage to our current way of life. Within seconds, I came across a thoughtful recommendation from a consumer about the preferred diaper brand for [...]

Wolf Means Business - customer culture breeds innovation - Purse Strings - Tuesday 3pm EST - right here!

On Tuesday’s show, I’ll speak with Julie Gilbert, Founder of Wolf Means Business. Wolf is a sustainable innovation platform enabling organizations mobilize and leverage the global purchasing power and passion of critical customer groups and employees to drive superior and sustainable business, policy and community outcomes.
Wolf says it’s the only company with a proven system [...]

The New Female Consumer: The Rise of the Real Mom, PurseStrings Tuesday 3pm LIVE - right here!

My guest Tuesday is Ann Mack, director of trend spotting at JWT. Ann oversees trends analysis, thought leadership and other content initiatives. She joins me to talk about the white paper she released with co-author Marissa Miley, a Manhattan-based journalist and new York Times best-selling author, who is a former staff writer at Advertising Age. This white paper was recently showcased in Advertising Age… its entitled: The New Female Consumer: The Rise of the Real Mom.

Working Women and their Health - PurseStrings Tuesday 3pm EST - right here

On Tuesday’s show, I’ll be speaking with Jessica Arons, Director of the Women’s Health and Rights Program at the Center for American Progress. She is the co-author of the book “Sick and Tired, Working Women and their Health.” We’ll be talking about the report that the Center for American Progress and Maria Shriver released last fall titled “The Shriver Report: A Woman’s Nation Changes Everything.” How companies aren’t keeping up with the demands of their female workforce.

Social Media’s ability to Amplify our Generosity - PurseStrings Today 3pm EST - right here

Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events are impacting our society’s take on “generosity” and how social media is amplifying the cause.

Dialogues Are A Girl’s Best Friend

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?

WHEN I’M SIXTY-FIVE: How To Market To Boomers

Dr. Bob Deutsch, Brain Sells, Boston
The first Baby Boomers will turn 65 in 2011.  In the US alone, more than 3.5 million babies were born in 1946.  Volumes have been written about the Vietnam-era proclivities and behaviors of this post-WWII cohort.  In contrast, our conception of Seniors - what Boomers soon will be - is [...]