Earth Day - Top 25 “Green” Companies

By Robert Passikoff
Forty years after the first Earth Day, greater pressure is being applied to brands to address environmental problems along with the problems of dirty clothes, financial services, technology, and convenient, quick- serve meals.
Yes, more consumers hear the phrases “fuel-efficient,” “organic,” “energy-efficient,” “natural,” “green,” and “sustainable” more these days, consumers are on to all [...]

MEN SHOP TOO: How To Market To Men

By Bob Deutsch
Men are, well, men. They live in the ‘now.’ They are concrete thinkers that like to consummate, finish. A male axiom is “complete what you set out to do.” Men are interested in power and in looking good, even more than being good. In short, that’s the nature of [...]

Life’s Little Imperfections - How Marketers can Help - PurseStrings 4/20 3pm EST - tune in here

On Tuesday’s show, I’m talking with Lucy Danziger, editor-in-chief of Self. Danziger has been featured on several television shows, including Today, The View and Good Morning America. She also keeps a daily blog on the Self web site titled True to my SELF.

Danziger has co-authored a book with Dr Catherine Birndorf called The Nine Rooms of Happiness: Loving Yourself, Finding Your Purpose, and Getting over Life’s Little Imperfections. She’ll share how everyone woman can achieve her own brand of happiness and how marketers can help.

Working Mother Media - Purse Strings Tuesday 3pm EST - right here!

On Tuesday’s episode of Purse Strings my guest will be Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine. Carol founded working mother media in 2001. Between Working Mother’s 100 Best Companies list to their Town Halls and Multi-Cultural Conferences, Carol and her team are making life better for the 26 million working moms in American and their families.

Carol and I talk about some of the challenges facing working moms today and how marketers can help.