hearditfromamom.com on PurseStrings - Tuesday 10/26 3pm EST right here!

My guest Tuesday (10/26) on PurseStrings is Kevin Burke - of Lucid Marketing and hearditfromamom.com. Kevin is keeping us on the Mom topic. We’ll be talking about how marketers are missing the boat in their connections with mom.
- Maria Reitan

Duplicating Brand Success, Xerox Moving Up

By Robert Passikoff

As seen in many product categories , copier brands find themselves in a state of flux. To begin with, there is the more accurate description of what today’s copiers actually are, however, that remains a mouthful; “multi-functional product office copier” doesn’t exactly roll trippingly off the tongue. And that’s just the copier side [...]

PurseStrings - 100th Show - Returns, 3pm EST today - right here

On February 8th, 2010, “PurseStrings,” the weekly marketing-to-women radio program on WebmasterRadio.FM, aired its 100th show since its debut in 2007. The “Best of PurseStrings” episode featured a compilation of some of the best shows throughout the past two and a half years. The show’s host, Maria Reitan, is senior principal and chair of the [...]