“What Moms Think: The Working Mother Report.” - PurseStrings - Tuesday 3pm EST - right here!

On PurseStrings tomorrow, I’ll be speaking with Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine. Carol founded working mother media in 2001. Between Working Mother’s 100 Best Companies list to their Town Halls and Multi-Cultural Conferences, Carol and her team are making life better for the 26 [...]

Vibrant Nation - Boomer Women - PurseStrings - 11/23 3pm EST - right here

Tuesday on PurseStrings, I’ll be speaking with Stephen Reiley of Vibrant Nation – we’ll talk about the boomer woman and how marketers are missing the mark on her.
Maria

Van Gogh Blue - Sexy Vodka for Gals - PurseStrings - Today 3pm EST - right here

Tuesday, on PurseStrings I”ll be speaking with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands. David’s consumer insights inspired the successful and controversial [...]

11 for 11 : Brand & Marketing Trends for 2011

By Dr. Robert Passikoff
Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak.” What Ms. Le Guin left out were consumers. Consumers speak too. Volumes if you know how to read them.
Predictive loyalty metrics allow marketers to decipher consumers’ emotions, expectations, and [...]

Beyond Mommy Bloggers - PurseStrings - Oct 9 at 3pm EST - right here

Tomorrow I’ll be speaking with Tina Sharkey, chairman of BabyCenter. BabyCenter is the Web’s number one global interactive parenting network and has nurtured more than 100 million parents since its launch with a blend of expert advice and user-created wisdom. We’re following up on BabyCenter’s 21st Century Mom report, which came out last September. Now BabyCenter has undergone some additional segmentation study that shows two influential groups online - and it’s beyond mommy bloggers.

What CEOs can Learn from Designers

The C-Suite just doesn’t get it. CEOs need designers to teach them about the industry and culture.
By Kate Benson
Designers were the first to embrace fast fashion. They recognized the much broader audience that could be reached and realized that customers would appreciate spending less, occasionally, but still enjoy the brand experience.

Secrets Behind SITS Girls Stellar Online Growth - PurseString - Nov 2nd 3pm EST - right here!

Tomorrow, I’ll be speaking with Tiffany Romero – the brains behind the site called sitsgirls.com which Tiffany co-founded with Heather Blair two years ago. It allows like-minded bloggers and their followers to build a support network through blog comments. With a loyal readership and reach far beyond its 7,000 members, SITS is among the fastest [...]