Peer Squared - on Purse Strings - Today 3pm EST - right here

Today on PurseStrings, I’ll be speaking with Sandra Rand, marketing manager for Peer 2.
Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web. The company launched a private beta October, 2009, which resulted [...]

Groundswell - on Purse Strings - today at 3pm EDT - right here

Today, I’m speaking with Charlene Li- author of best selling book “Groundswell” and founder of the Altimeter Group.

Helping Men Sell to Women - Purse Strings - Today 3pm EDT - right here!

On today’s show, I’ll be speaking with Jeffery Tobias Halter, author of the book Selling to Men, Selling to Women for a unique and compelling session on Selling and how to overcome the issues that are present for Men as they attempt to sell to Women. We will also explore the challenges that Women [...]

Reaching Moms on a Small Marketing Budget - Purse Strings, today @ 3pm EDT - right here!

My guest for Tuesday’s show is is Kat Gordon, Founder and Creative Director at Maternal Instinct.
As she began helping clients in the mom business with strategy and copywriting projects, Kat realized she’d tapped a vastly under-served market. There were the “little brands” who couldn’t afford big-city agencies but still wanted quality creative from someone [...]