Kleenex Invites You to “Get Mommed”

I have to tell you, I love this concept. Who among us does not have moments when we just want to “get mommed.” We’re feeling sick and want some compassion and care. We feel like the world is against us and we just want to talk to someone who loves us no matter what we do. Sometimes, we just need a hug.

GM vs. Ford - Who Wins with Women?

By Holly Buchanan
Two auto ads caught my attention recently; one from Ford, the other from GM.
Here’s why Ford came out the clear winner in marketing to women.
Here’s the Ford TV ad featuring Dirty Jobs host Mike Rowe.  He’s talking about the Cash for Clunkers program.

In this ad Mike sounds almost…well….credible.   Is it the delivery of his [...]

Update on Marriott and Rape Case

Marriott’s PR efforts took a step in the right direction last week after the uproar over the case of a woman who was raped in the parking lot of a Marriott Hotel in Stamford, CT.

Marriott Blames Rape Victim

By Holly Buchanan
I don’t know if all the facts are out yet, but it doesn’t look good for Marriott.
A woman was raped at gunpoint in the parking lot of the Marriott Hotel in Stamford, CT.   The woman filed a lawsuit claiming the hotel failed to prevent the 2006 attack.   It was the lawyers handling of the [...]

Effective Cause Marketing

When is cause marketing most effective? When it is tangible. When you get to see the results of your contribution.

Kellogg Uses Facebook to Help Feed the Hungry

A lot of folks are walking around saying “I understand that social media is important, but does it really work? Is creating a fan page on Facebook really going to make a difference?”

In the case of Kellogg, the answer is a resounding “Yes.”

Ally Bank’s Winning Strategy - Disappoint Kids

I’ll give Ally Bank this, they got my attention with their new TV ads. Being mean to kids definitely got an emotional reaction out of me.

Do Men and Women Have Different Design Preferences?

Whenever I’m in a meeting about website design, I hear terms like “good design,” “bad design,” “professional design,” “unprofessional design.” It always makes me ask the question - how do you know?

In my marketing to women online research, it’s been hard to find credible research on what website designs appeal to men and to women. I have three big questions:

OMG! Over Forty and Still Fashionable

By Holly Buchanan
I’m going to go out on a limb here and make a bold statement.
Most women over 40 enjoy wearing stylish clothes that make them look and feel good.  And they’re willing to spend good money to do it.
OMG - Get out!
What could cause me to spout such blasphemy?  It’s the truth, and no matter [...]

Are Down Economy Commercials Getting You Down?

Over the last few months we’ve been bombarded with messages like “America Needs a Comeback!” “If you lose your job, we’ll make your payments for you” “In times like these”…..are these messages effective right now?