NBC Universal - on Target Programming for Women - PurseStrings @3pm EST - right here

Tuesday on PurseStrings, I’ll be speaking with Maryam Banikarim, senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She’ll share what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.

PurseStrings LIVE - Gerry Myers of Advisory Link - 3pm EST

Tune in to PurseStrings today as Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group - a consultancy specializing in marketing to women and helping companies hire, retain more female employees.
Gerry was the first author to publish a book on the [...]

Van Gogh Blue - Sexy Vodka for Gals - PurseStrings - Today 3pm EST - right here

Tuesday, on PurseStrings I”ll be speaking with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands. David’s consumer insights inspired the successful and controversial [...]

Advertising’s Three Worst Faults

By Dan Hill

The joke that nobody much laughs at in marketing circles is the one liner ascribed to John Wannamaker. “Half my advertising dollars are wasted, but I don’t know which half.”
If only the reality of marketing was that good! Rigorous reviews of sales performance data by those willing to take an incisive look [...]

Decision Day for LeBron

By Dr. Robert Passikoff
LeBron James will end an unprecedented free-agent frenzy tonight by revealing whether he will remain with the Cleveland Cavaliers or sign elsewhere. James will announce his future NBA plans during a one-hour special on ESPN at 9PM, Thursday. Proceeds for sponsorship for the special will be going to the Boys and Girls [...]

Put the Brand on the Balance Sheet

The idea of putting the corporate brand on the balance sheet is an audacious proposition. One that can revolutionize marketing, change the role of everyone responsible for the health of brands, and make the US more competitive in the world.

Dialogues Are A Girl’s Best Friend

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?

Is “Good” the new “Sexy”?

By Christine K. Ryder
There is no shortage of “sexy” ads and, much to the delight of 20-25 year-old males, plenty of brands have gone the “butts and boobs” route to grab attention in their ad campaigns. I’m a fan of the campy, hyperbolic ones like those from Axe body spray or the classic Miller Lite [...]

Advertisers Fumble ROI with Super Bowl Ads

By Robert Passikoff
62% of Advertisers will Fumble ROI
Not all programs are right for all brands, even if it happens to be the Super Bowl. The 8th annual Super Bowl Engagement Survey, conducted by Brand Keys, Inc, reports that when it comes to the monetary return advertisers will get on their advertising investments in the Super [...]

Engaging Women Effectively through Social Media - Purse Strings - Tuesday 3pm EST Live - right here

My guest on Purse Strings today is Lauren McCue, formerly Director, Integrated Marketing Programs, West Coast of MySpace. Previously, Lauren was Fleishman-Hillard’s Managing Supervisor of Global Social Media Practice Group - NGT.
Lauren develops and builds out new/emerging practices within companies that allow for them to handle the ever-growing social landscape.
Lauren and I will discuss [...]