Decision Day for LeBron

By Dr. Robert Passikoff
LeBron James will end an unprecedented free-agent frenzy tonight by revealing whether he will remain with the Cleveland Cavaliers or sign elsewhere. James will announce his future NBA plans during a one-hour special on ESPN at 9PM, Thursday. Proceeds for sponsorship for the special will be going to the Boys and Girls [...]

Put the Brand on the Balance Sheet

The idea of putting the corporate brand on the balance sheet is an audacious proposition. One that can revolutionize marketing, change the role of everyone responsible for the health of brands, and make the US more competitive in the world.

Dialogues Are A Girl’s Best Friend

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?

Is “Good” the new “Sexy”?

By Christine K. Ryder
There is no shortage of “sexy” ads and, much to the delight of 20-25 year-old males, plenty of brands have gone the “butts and boobs” route to grab attention in their ad campaigns. I’m a fan of the campy, hyperbolic ones like those from Axe body spray or the classic Miller Lite [...]

Advertisers Fumble ROI with Super Bowl Ads

By Robert Passikoff
62% of Advertisers will Fumble ROI
Not all programs are right for all brands, even if it happens to be the Super Bowl. The 8th annual Super Bowl Engagement Survey, conducted by Brand Keys, Inc, reports that when it comes to the monetary return advertisers will get on their advertising investments in the Super [...]

Engaging Women Effectively through Social Media - Purse Strings - Tuesday 3pm EST Live - right here

My guest on Purse Strings today is Lauren McCue, formerly Director, Integrated Marketing Programs, West Coast of MySpace. Previously, Lauren was Fleishman-Hillard’s Managing Supervisor of Global Social Media Practice Group - NGT.
Lauren develops and builds out new/emerging practices within companies that allow for them to handle the ever-growing social landscape.
Lauren and I will discuss [...]

GM vs. Ford - Who Wins with Women?

By Holly Buchanan
Two auto ads caught my attention recently; one from Ford, the other from GM.
Here’s why Ford came out the clear winner in marketing to women.
Here’s the Ford TV ad featuring Dirty Jobs host Mike Rowe.  He’s talking about the Cash for Clunkers program.

In this ad Mike sounds almost…well….credible.   Is it the delivery of his [...]

Program Ads Don’t Stick - The ConsumHERist

by Delia Passi
Why advertise when 91% of women say that advertising does not resonate with them?  Or that 70% of women multi-task during commercials?  Or that women TiVo their way to stretching their precious down time?  You get the picture?  The commercial is out and “engagement” is in.
That’s why I’m a big believer that if [...]

Surveying Women’s Purchasing Styles - on Purse Strings

On June 2nd, Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles with on PurseStrings with Maria Reitan.

Here Comes the New ‘Mom-acracy’

By Greg Furman, Founder/Chairman of The Luxury Marketing Council
America is Quickly Moving to a New “Momacracy”
A telephone survey of 100 CEO Luxury Marketing Council members and, separately, a spring survey by PR firm Fleishman-Hillard, strongly suggest that America is moving to a New Matriarchy.
Women in the luxury arena in the last 15 years have accounted [...]