Where Gamma Women Go in 2009 - PurseStrings

Nancy Weber, CMO of Meredith, will share where Gamma Women are going in 2009. You may recall last fall, Lisa Johnson– founder and CEO of The Reach Group was here to tell us about these women – the result of a study she conducted with Lisa Finn and Meredith Corp. Gamma’s are taking a new [...]

Liberty Mutual - Doing the Right Thing?

By Holly Buchanan
Let me ask you a question - if you are a big name insurance company, do you want people coming to your website and duking it out with personal opinions about Octomom, teen pregnancy, spying on your kids and whether your school should be allowed to put on a production of the musical Rent?
I’m [...]

Starting Over at 50 in Beauty

In these precarious economic times, starting over at 50 brings to mind lost jobs, lost homes and broken nest eggs. When it comes to women and beauty, however, starting over at 50 means something altogether different. It means starting over with many aspects of their personal care routine and learning how to care for a body, hair, skin and face that are undergoing fundamental physical transformation - whether it’s hormonal, cellular or even plastic.

Johnson’s® Launches New Product Online - for a Cause

By MaryLou Roberts
Yesterday I posted in DIYMarketing on the theme of corporations doing well by doing good. A recent article in Ad Age (subscription required) highlights yet another example that takes a more controlled, corporate-focused tack, but still engages in cause marketing. I wanted to share this with ReachingWomenDaily.
Johnson’s® adult body care line is [...]

Why You Need Women On Your Creative Team

By Holy Buchanan
Ok, it’s a stat that’s been beaten to death, but women make or influence 80% of all purchases.
Here’s why I’m trotting it out one more time – women are the majority of purchasers of most products, so your advertising needs to resonate with them. One of the top reasons [...]

How to Create Commercials Women Love

By Holly Buchanan
Every once in a while, a commercial comes along that totally connects with its female audience. Unfortunately, those commercials are rare. And there’s really no excuse for that.
If you want to create a commercial that women will relate and respond to, all you have to do is hang around with women and watch [...]

Academy Awards: “The Super Bowl for Women”

by Robert Passikoff
The Academy Awards are called “The Super Bowl for Women,” but female ratings have been on the decline. And while it’s the second-most viewed TV event after the Super Bowl, these days if you’re looking for winners, it’s better to bet on engagement than it is on eyeballs.
Viewership this year is likely to [...]

Happy Birthday, Charlie Darwin - The ConsumHERist

by Delia Passi

Today Charles Darwin would have turned 200. Charlie is credited with being the first to develop a theory of natural selection, or evolution, which continues to be a source of great controversy.

According to a new Gallup survey, only 39% of Americans say they “believe in the theory of evolution.” 24% say [...]

Many Retailers Left at Altar as the Economy Slows Cupid

by Robert Passikoff
Brand Keys Valentine’s Day Index Down 15 Percent
Valentine’s Day will be the first major holiday of 2009 to feel the economic pinch. This year the average price consumers placed on love is $108.00, down 15% from last year.
For our bi-annual Customer Loyalty Engagement Index, we asked 1,200 men and 1,200 women (18-60 years [...]

Real You: What do you have to say for $100,000 per second?

     Well, if you’re an advertiser with a spot on the Super Bowl this Sunday, that’s the air-time costs. Add creative conception, production - especially if you’re trying 3D - and that’s a huge investment. With 30 seconds to pay-off. This year, some of the tried and true will be back including the Clydesdales. Many [...]