Academy Awards: “The Super Bowl for Women”

by Robert Passikoff
The Academy Awards are called “The Super Bowl for Women,” but female ratings have been on the decline. And while it’s the second-most viewed TV event after the Super Bowl, these days if you’re looking for winners, it’s better to bet on engagement than it is on eyeballs.
Viewership this year is likely to [...]

Happy Birthday, Charlie Darwin - The ConsumHERist

by Delia Passi

Today Charles Darwin would have turned 200. Charlie is credited with being the first to develop a theory of natural selection, or evolution, which continues to be a source of great controversy.

According to a new Gallup survey, only 39% of Americans say they “believe in the theory of evolution.” 24% say [...]

Many Retailers Left at Altar as the Economy Slows Cupid

by Robert Passikoff
Brand Keys Valentine’s Day Index Down 15 Percent
Valentine’s Day will be the first major holiday of 2009 to feel the economic pinch. This year the average price consumers placed on love is $108.00, down 15% from last year.
For our bi-annual Customer Loyalty Engagement Index, we asked 1,200 men and 1,200 women (18-60 years [...]

Real You: What do you have to say for $100,000 per second?

     Well, if you’re an advertiser with a spot on the Super Bowl this Sunday, that’s the air-time costs. Add creative conception, production - especially if you’re trying 3D - and that’s a huge investment. With 30 seconds to pay-off. This year, some of the tried and true will be back including the Clydesdales. Many [...]

A Whopper of a Blunder - The ConsumHERist

by Delia Passi

A few weeks ago I saw a news item announcing a new campaign for Burger King, crafted by the award winning agency Crispin Porter + Bogusky. The campaign, via an application that you would install on your Facebook profile, encourages users to “de-friend” people who had been “friended” by you previously, in exchange [...]

Brands Enter Here

by Glenn Geisendorfer & Gabe Goldman
The economy has now redefined accessibility for the global brand. In the past, to access a brand was to understand price and availability. In the coming year you’ll see a flood of “innovations”, new categories of products and all sorts of other methods, severely hampered by this old method, to [...]

Finally, An Honest Weight Loss Ad

I have to tell you, one of the worst things about being a woman is that you are constantly surrounded by weight loss ads.   Seriously - guys - are 90% of your Facebook page ads for some sort of weight-loss or beauty treatment?   (Yeah, I know, you’ve got all those ED ads, but trust me, [...]

Muse Communications’ “The Best (and Worst) of 2008″

by P. Stockinger
I recently received a link to a newsletter from Courtney Davis at Muse Communications in Belgium (small country, big ideas). Courtney is a member of the Marketing To Women Network Group on LinkedIn, which if you are involved in marketing to women, I urge you to join.
Muse surveyed marketers for their takes [...]

Happy Sustainable Holidays - from a Christmas Tree Hugger

by Penelope Stockinger
I believe I have become a Christmas tree hugger.  As your editor, I am not sure if this really has to do with marketing, or marketing to women, but I am a woman and a marketer and the subject touched me this year more than most.

From Pampers to Discovery Channel, the Winners of the 2008 Marti Awards

You Voted!  Here are the results! Today, The TrendSight Group announced the winners of the Marti Awards, named in honor of company founder, marketing guru, (and ReachingWomenDaily contributor) Marti Barletta. The “Martis” salute marketing campaigns that resonate with women, and this year’s winners come from a variety of fields.
The 2008 Marti recipients are Pampers’ [...]