Which 2008 Campaigns Won with Women? One Week Left to Vote!

It’s Time for the 2008 Marti Awards!
Popular Speaker, Author and Consultant - Marti Barletta (yes Marti also writes for ReachingWomenDaily) and her team at The TrendSightGroup, a consulting think tank that helps companies get smart about Marketing-to-Women, are asking marketing and advertising Pro’s to give their opinions on those 2008 campaigns that resonated well with [...]

In-bound from Obama: 10 Marketing Ideas for 2009

By Drew Neisser
If you think the marketing challenges of 2009 look daunting, imagine for a moment you were Barack Hussein Obama back in 2007.  Being an unknown, untested, awkwardly-named black man with limited resources going against one of the biggest brand names in Democratic politics, you’d hardly anticipate a victory in the playoffs, much less [...]

Motrin Moms Are Giving Brand A Headache

by Holly Buchanan
The beautiful thing about social media is that it allows customers and brands to have a two-way conversation.  Before, brands talked at customers, and that was that.  Now, blogs, Youtube, Twitter and other platforms have given customers a voice in the conversation.
Well, moms are certainly speaking up about Motrin’s new video - below [...]

Which 2008 Campaigns Won with Women? Here’s your Chance to Vote!

It’s TIme for the 2008 Marti Awards!
Popular Speaker, Author and Consultant - Marti Barletta (yes Marti also writes for ReachingWomenDaily) and her team at The TrendSightGroup, a consulting think tank that helps companies get smart about Marketing-to-Women, are asking marketing and advertising Pro’s to give their opinions on those 2008 campaigns that resonated well with [...]

Real You: Volkswagen may be 8th in consumer loyalty, but Routan mom “comedy” misses the mark

by Kaira Sturdivant Rouda
First it was the Brook Shields commercials blaming German engineering for an explosion in births in the U.S. That’s funny. People having babies in order to justify buying a Routan Minivan. Problem with those spots is the pregnant women in each spot come across as idiots. Shields begs husbands to stop them [...]

Survey for Advertisers

Medelia, Inc. is asking marketing and advertising decision makers ( our readers ) to provide honest and anonymous feedback about key print publishing companies in relation to the women’s market.

Please complete the following six-question survey and forward the link to your colleagues.           Thank you for your participation!

Real You: Here We Go Again . . . Honey, Clothes Make the Girl

By Kaira Sturdivant Rouda
For those of you who are moms—and for those of you marketing to moms—it’s that special time of year where our summer schedules are ripped to shreds and we gear up for the BIG CHANGE. School. While some moms celebrate, like the fellow football mom on the sidelines last night who told [...]

Real You: “Ladies” you can ride, look pretty, but you cannot drive

I must confess, until my lease expired two weeks ago, I drove a Mercedes SUV. The big one. I called him Doug (the license tag assigned to me was DUG 487, thus the nickname). Doug and I had a fairly good relationship, as far as cars and I go. His [...]

Real You: Dear Advertisers. It’s me, Female Consumer.

By Kaira Sturdivant Rouda
Every month I’m excited to read my favorite magazine. I open the glossy cover with its witty teasers to find: full-color, beautiful woman, product, no substance (flip). Repeat. Repeat. Great content (finally!). Flawless woman, product (flip). It’s a vicious cycle. I quickly move past the ads to get to the good stuff. [...]

All the Cool Marketers are Selling Engagement

The latest buzzword  in marketing is Engagement . Progressive  marketers aim to engaging their customers, in  user-advertiser interaction.  These activities  include commenting, sharing on a social network, playing a video, even clicking on a banner.  Does it work? Traffic is great. But many people question whether engagement marketing has an ROI.  On the one hand [...]