WHEN I’M SIXTY-FIVE: How To Market To Boomers

Dr. Bob Deutsch, Brain Sells, Boston
The first Baby Boomers will turn 65 in 2011.  In the US alone, more than 3.5 million babies were born in 1946.  Volumes have been written about the Vietnam-era proclivities and behaviors of this post-WWII cohort.  In contrast, our conception of Seniors - what Boomers soon will be - is [...]

OMG! Over Forty and Still Fashionable

By Holly Buchanan
I’m going to go out on a limb here and make a bold statement.
Most women over 40 enjoy wearing stylish clothes that make them look and feel good.  And they’re willing to spend good money to do it.
OMG - Get out!
What could cause me to spout such blasphemy?  It’s the truth, and no matter [...]

Starting Over at 50 in Beauty

In these precarious economic times, starting over at 50 brings to mind lost jobs, lost homes and broken nest eggs. When it comes to women and beauty, however, starting over at 50 means something altogether different. It means starting over with many aspects of their personal care routine and learning how to care for a body, hair, skin and face that are undergoing fundamental physical transformation - whether it’s hormonal, cellular or even plastic.

Boomers: The Middle Frontier

What happened at Woodstock simply has limited relevance to what they are facing today.

Marketers tend to make two mistakes in targeting boomers. They either treat them like they are aged versions of their youth, or lump them in as “seniors” with everyone over 45 or 50, failing to understand that Midlife is a distinct life stage, unlike youth or old age, with its own rites of passage and turning points.

Boomers are Big Spenders … In Restaurants

By Marti Barletta
It seems that Boomers spend more per person on restaurant meals ($1,077 each) than than any other age group according to the National Restaurant Association.  Given their busy schedules and high incomes that shouldn’t be too surprising. It seems that they are also the most quality-minded, least value conscious and most interested in [...]

Why Boomers are the Greenest Generation

By Marti Barletta
You may think that Boomers “buy green” because they are “older shoppers” who are spending more time in the store, looking at packaging and reading product claims, which suggests you think of Boomers as retired people who have plenty of leisure time and nothing better to do than read that oh-so-fascinating package copy.
Think [...]

Couples Can Be Cliché — Boomer Women (aka PrimeTime Women™)

By Marti Barletta
Portray her as independent - couples can be cliché.  Not all women 50+ have partners.  Show her with a vibrant set of peers.  Girlfriends will become increasingly important if she’s widowed, divorced or single.  Women tend to outlive their husbands and remarry less frequently than men; friendships are key.  Another group she’ll be [...]

Joy Ott - Wells Fargo Bank - on PurseStrings - LIVE

- missed the show? podcast will appear soon -
Joy Ott, Regional President for Wells Fargo Bank and national spokesperson for Women’s Business Services with Wells Fargo and Company, will talk about marketing to the woman small business owner.

Men Buy, Women Shop - The ConsumHERist

by Delia Passi, with Greg Smalter
The following entry consists of the first three of seven contributions written by myself and my husband for Readers Digest website, appearing last week.  We’ve left out some tips which can be found at their site.

Mark and Maria (not their real names – their real names are Bud and [...]

Web 2.0, Boomers and the Caregiving Epidemic

By Mary Brown
“There are only four kinds of people in this world…
Those who have been caregivers
Those who currently are caregivers
Those who will be caregivers
Those who will need caregivers”
– Rosalynn Carter, 1997
The “typical” caregiver in the U.S. is a 46-year-old female who works outside of home and spends more than 20 hours per week providing unpaid [...]