NBC Universal - on Target Programming for Women - PurseStrings @3pm EST - right here

Tuesday on PurseStrings, I’ll be speaking with Maryam Banikarim, senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She’ll share what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.

Advertising’s Three Worst Faults

By Dan Hill

The joke that nobody much laughs at in marketing circles is the one liner ascribed to John Wannamaker. “Half my advertising dollars are wasted, but I don’t know which half.”
If only the reality of marketing was that good! Rigorous reviews of sales performance data by those willing to take an incisive look [...]

MEN SHOP TOO: How To Market To Men

By Bob Deutsch
Men are, well, men. They live in the ‘now.’ They are concrete thinkers that like to consummate, finish. A male axiom is “complete what you set out to do.” Men are interested in power and in looking good, even more than being good. In short, that’s the nature of [...]