Program Ads Don’t Stick - The ConsumHERist

by Delia Passi
Why advertise when 91% of women say that advertising does not resonate with them?  Or that 70% of women multi-task during commercials?  Or that women TiVo their way to stretching their precious down time?  You get the picture?  The commercial is out and “engagement” is in.
That’s why I’m a big believer that if [...]

Brands Enter Here

by Glenn Geisendorfer & Gabe Goldman
The economy has now redefined accessibility for the global brand. In the past, to access a brand was to understand price and availability. In the coming year you’ll see a flood of “innovations”, new categories of products and all sorts of other methods, severely hampered by this old method, to [...]

Real You: Strong cologne, thumping hip-hop, and 20-somethings with perfect bodies wearing store merchandise. What store are you in?

By Kaira Sturdivant Rouda
If you answered Abercrombie and Fitch, you just made their marketing department very happy. Illustrating environmental branding at its best, every component of the store from the merchandise and furnishings to the employees and music reinforces the brand. It is the reason why young people go there in droves to shop. Other [...]

Around the Net: Top Ten Marketing Ideas for 2008, Advertising During Recession

Here is a list of Top 10 Ideas for marketers to consider, from Chief Marketer (plus one from me).

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