Dialogues Are A Girl’s Best Friend

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?

Is “Good” the new “Sexy”?

By Christine K. Ryder
There is no shortage of “sexy” ads and, much to the delight of 20-25 year-old males, plenty of brands have gone the “butts and boobs” route to grab attention in their ad campaigns. I’m a fan of the campy, hyperbolic ones like those from Axe body spray or the classic Miller Lite [...]