SheFinds And Count Me In Help Support Women Entrepreneurs And Business Owners

Sure, we live in 2008 and everything seems pretty gender equal, right? Not quite. According to statistics, 80% of women in the workforce earn less than $25,000 a year even though a whopping 55% of women provide half of their household’s income. So when a woman decides to start her own business, she’s already facing [...]

Real You: Female-friendly skies

By Kaira Sturdivant Rouda
Several posts ago, I was commenting on the lack of differentiation in the airline industry. Sure, times are tough, but differentiation and targeting are more critical than ever in today’s market. American Airlines®, turns out, gets it.
They decided to focus on service, and specifically, servicing their women customers. Brilliant, eh? Just [...]

Strategizing for Engagement in Social Media

by Dr. Mary Lou Roberts
The siren song of social media is that it’s really easy to do. An individual or a company can set up a MySpace or Facebook page, establish a presence in Second Life, or start a blog, to name only a few of the possibilities. The danger lies in entering the world [...]