Is “Good” the new “Sexy”?

By Christine K. Ryder
There is no shortage of “sexy” ads and, much to the delight of 20-25 year-old males, plenty of brands have gone the “butts and boobs” route to grab attention in their ad campaigns. I’m a fan of the campy, hyperbolic ones like those from Axe body spray or the classic Miller Lite [...]

Starbucks’ Via, Strikes a Cord with Marketers

By Kate Newlin
Here’s my take:
1. There’s a PowerPoint someplace in Starbucks headquarters which outlines what percentage of the US population relies on instant coffee. Some sub-section of that instant-using universe does it for convenience and portability, but isn’t happy with it.
2. Someone noticed that very few of the instant coffee drinking folk come into Starbucks [...]

Mine, mine, mine - The ConsumHERist

by Delia Passi

Several weeks ago I wrote here about the influence of touch, and how handling a product or even the thought of ownership can influence our intentions to buy.  At the time it was a concept to me, one that I believed to be true and could relate to loosely.  It fit my [...]

Body Language - The ConsumHERist

by Delia Passi
Body language is one of those subjects that fascinate me, and my fascination with it is the only reason I sometimes watch the popular new Fox TV series called Lie to Me.  It’s about an expert on body language who consults in various criminal cases and exposes liars through the subtle signals they [...]

Generalization - The ConsumHERist

by Delia Passi
This past weekend, I came into the office alone to get something finished and off my desk.   It took me a few hours and when I accomplished my goal I closed up my desk and went for my car keys, which are typically in a tray at the corner of my desk.  They [...]

The Oldest Trick in the Book - The ConsumHERist

by Delia Passi
I’d like to see this cartoon on the desk of every salesperson, every service representative and every business professional on the planet, just so they get a frequent reminder of the most important consideration to remember when dealing with women.  If anyone who heard me speak or completed the WomenCertified program remembered nothing [...]

Happy Birthday, Charlie Darwin - The ConsumHERist

by Delia Passi

Today Charles Darwin would have turned 200. Charlie is credited with being the first to develop a theory of natural selection, or evolution, which continues to be a source of great controversy.

According to a new Gallup survey, only 39% of Americans say they “believe in the theory of evolution.” 24% say [...]

Alpha Panel’s Wish List for the Obama Administration - Live Today 3pm EST

Join me today at 3pm EST on PurseStrings as I interview Mary Van Note and Beth Perro-Jarvis from Ginger. Ginger is a marketing strategy firm that has fielded a new survey of its influencer group “Alpha Panel.” Mary and Beth will share the results of that survey which includes the Alpha’s wish list for the [...]

How Can You Personalize Your Customer’s Experience?

by Holly Buchanan
It’s the buzzword on everyone’s 2009 prediction list - personalization.
Companies are trying to create customer products and experiences that can be personalized.   I’m convinced that in today’s society, cell phones are the new cars.  It used to be your car alerted the world to who you really are.  It conveyed your status, style, [...]

Shopping Role Reversal (Part 2) - The ConsumHERist

This is a continuation of last week’s Men Buy, Women Shop blog, which appeared in the Readers Digest website following Black Friday.
When we left Mark and Maria, he had related his tale of triumph in finding a gaming system for son Matt. It was a fairly easy acquisition because he knew exactly what he wanted [...]