Happy Birthday, Charlie Darwin - The ConsumHERist

by Delia Passi

Today Charles Darwin would have turned 200. Charlie is credited with being the first to develop a theory of natural selection, or evolution, which continues to be a source of great controversy.

According to a new Gallup survey, only 39% of Americans say they “believe in the theory of evolution.” 24% say [...]

Alpha Panel’s Wish List for the Obama Administration - Live Today 3pm EST

Join me today at 3pm EST on PurseStrings as I interview Mary Van Note and Beth Perro-Jarvis from Ginger. Ginger is a marketing strategy firm that has fielded a new survey of its influencer group “Alpha Panel.” Mary and Beth will share the results of that survey which includes the Alpha’s wish list for the [...]

How Can You Personalize Your Customer’s Experience?

by Holly Buchanan
It’s the buzzword on everyone’s 2009 prediction list - personalization.
Companies are trying to create customer products and experiences that can be personalized.   I’m convinced that in today’s society, cell phones are the new cars.  It used to be your car alerted the world to who you really are.  It conveyed your status, style, [...]

Shopping Role Reversal (Part 2) - The ConsumHERist

This is a continuation of last week’s Men Buy, Women Shop blog, which appeared in the Readers Digest website following Black Friday.
When we left Mark and Maria, he had related his tale of triumph in finding a gaming system for son Matt. It was a fairly easy acquisition because he knew exactly what he wanted [...]

BRAND SAVVY: Six ways to mine for gold at the office

By Kyla Lang Hart - Toniq
These are times that promote economizing and the pursuit of cost effective measures. Yet, these are also times when consumers need their favorite brands  to be strong for them so continued brand excellence and innovation are more important than ever.
In tough times, as well as in boom times, we have [...]

Ho-Ho-Holiday Shopping

by Delia Passi

According to a recent survey by The Consumer Reports National Research Center there are big differences between men and women when it comes to holiday shopping.  If I may be so bold…Duh!  Have you been to the mall lately?  Of the men you see there, many are on leashes.
Here are [...]

Giving Thanks - The ConsumHERist

by Delia Passi
Happy Thanksgiving to all! Maybe you’ve pulled yourself away from the parade, the dinner table, or the football games to check to see what wisdom I have to offer this Thursday. More likely it’s now Monday after the holiday, so I hope you’ve enjoyed yourself.
Did you go shopping? No? A lot of women [...]

Which 2008 Campaigns Won with Women? One Week Left to Vote!

It’s Time for the 2008 Marti Awards!
Popular Speaker, Author and Consultant - Marti Barletta (yes Marti also writes for ReachingWomenDaily) and her team at The TrendSightGroup, a consulting think tank that helps companies get smart about Marketing-to-Women, are asking marketing and advertising Pro’s to give their opinions on those 2008 campaigns that resonated well with [...]

The ConsumHERist - Marketing to Women, Dubai

by Delia Passi
Dubai is a hive of new ultra sleek skyscrapers surrounded by beaches and luxury hotels with extraordinary service.  A man-made residential island is shaped like a palm tree. It is a most extraordinary place where they too are recognizing the importance of the woman consumer. I am visiting Dubai as the opening [...]

The ConsumHERist - What’s New?

by Delia Passi
A young lady I know recently went through a traumatic and tragic life event, which pulled her from her new and exciting college life and thrust her into the role of head of household almost overnight.  She went from worrying about making it to class on time and making good grades to striving [...]