The ConsumHERist - Women’s Consumer Confidence

By, Delia Passi
Wednesday’s news included the Commerce Department’s report on retail sales, which suffered the biggest decline in three years (down 1.2%), and nearly twice the drop predicted by economists.  Auto sales were down about three times as much as the overall number, so that industry is really reeling as we all know.
So the news [...]

The ConsumHERist - Evolution

By, Delia Passi
I think a lot about our primitive instincts, how they came about and how they’ve manifested themselves in our modern behavior.  Of course, the modern behaviors I focus on are the ones that drive women in their shopping and purchasing, and how attention to those primitive instincts often applies when selling to women.
Two [...]

The ConsumHERist - Source Amnesia

By Delia Passi
I came across an article in the NY Times that discusses a phenomenon of the brain called source amnesia that causes us to disconnect a piece of information from its source.  We know that we learned something but can’t connect it to the source where we learned it.  In fact we can often [...]

The ConsumHERist - How the Media is Marketing the Republican Ticket

Women care. Women are the ones not only making donations but asking how they can help. They lead fundraisers and sit on community boards. And yes, many of these women work, have kids and still manage to make cupcakes for the school fundraiser.
Women also get more emotional. They tear at Hallmark commercials and when [...]

The ConsumHERist - Tabloids, Equilibrium and Vera Wang

By Delia Passi
While standing in line at the supermarket cash register yesterday I marveled at the cover story on one of the tabloid magazines on the rack.  It showed Sarah Palin (no, this article is not about her) with a headline about some supposed affair of hers. 
I was stunned - not because a tabloid [...]

The ConsumHERist - Doing What Comes Naturally

By Delia Passi
Before I get started, I want to ask a favor - that you will take 2 quick minutes to particiapte in a survey. Click on the link to particiapte. Thanks in advance for your support! http://www.surveymonkey.com/s.aspx?sm=LgiWO_2bChUY96lEmZ0woLAg_3d_3d
I came across an article on Parenting.com about “what research really says about gender and babies,” [...]

Betting On A Little Luxury In A Bad Economy

Amidst all the scaling back of late, two big-deal companies are placing bets that consumers want some luxury – on small items and at pared-down prices.
CVS recently announced that it would test a high-end beauty shop, called “Beauty 360,” next to some of its drugstores. The stores are set to carry luxury skin care, cosmetic [...]

The ConsumHERist - Avoiding Sports Analogies

By Delia Passi
This is one subject I’d like to knock out of the park. If I take the ball and run with it, I can sink a three pointer and cross the finish line.
Men, I know that sports are often a great metaphor for life and that many sports analogies work really well in [...]

The ConsumHERist - Putting on the Dog

By Delia Passi
I ran across a segment from the Today Show with advice courtesy of Cosmopolitan magazine entitled 9 Mind Tricks to Get What You Want, a title you know was meant to run on Cosmo’s cover. Although their context was, not surprisingly, mostly about relationships, I thought their subtle strategies could apply [...]

The ConsumHERist - Selling a Candidate

By, Delia Passi
When I set this blog’s title in stone last week, I kind of figured that it wasn’t going to be much of a challenge to write. I figured I’d check out a speech by each of the presidential candidates, cite how they did or didn’t appeal to women through the use [...]