Make Friends With Your Shoppers…Especially When They’re Spending Less

Last Monday at the Linkshare Symposium, Jupiter’s Patti Freeman Evans unveiled the results from a LinkShare/JupiterResearch survey conducted earlier this month that found that consumers are planning to tighten their proverbial belts this year. What else is new, you say. We already know about the frugalista. But the study also found that consumers predicted their [...]

Recession Marketing: Making Frugalistas Out Of Big Buyers

Cheap is chic. For our fashion-conscious female readers, it may now mean spending less to look good. At SheFinds.com, we’re looking at the recession as an opportunity to gain a more loyal readership: Women want advice about how to look put-together and stylish on a budget, which some readers may see as a tougher task [...]

Get Out Your Blackberry/iPhone/Treo - It’s Time to Shop

Currently, there are three times as many mobile-phone subscribers (3.3 billion) as Internet users (1.3 billion) worldwide, but I bet you’re site’s not set-up to reach all those devices.
A couple of weeks after a  survey by Opera showed eBay to be one of the most visited mobile sites,  Cisco released an  E-commerce Study that shows the Mobile Phone [...]

Work the Web and Find What You Want at the Price You Want

In the last week I’ve been approached by 3 reporters doing stories on e-shopping and how interactive technology is making the fashion shopping experience better. Thought ebrand should get a look at a few of my discoveries so here they are –
1. I’m obsessed with Zappos’ shopper reports on how a shoe [...]

Bargaining, Blackberry in Hand

Deep in the jungle of discount shopping at Filene’s Basement in NYC last week  I did some subversive shopping. A deeply discounted Catherine Malandrino black top boasted savings of more than 60% it was down to $60, but was that the lowest it would go?  I whipped out the blackberry and fired up Bonfire Media’s eBay [...]

I Don’t Care, You Choose: How the Vast Product Choice on the Web Makes Us Miserable

We’ve got too much choice and it’s making the consumer unhappy.
The evidence:
1. Researchers at the University of Iowa recently found that people who have only a little information about a product are happier with that product than people who have more information.
2. eMarketer and Media Post pundits weigh in:

Give Me Credit for Those Offline Sales Too

At last I am validated. I sell advertising to a bunch of retailers and I frequently get the pushback that we don’t convert as high as google adwords. Of course we don’t! People who are finding retailers on Google Adwords are on the direct mission to purchase a commodity – whether it is [...]

Social Shopping - Is it really what she wants?

It’s no surprise we think of Google as the great internet efficiency booster. It’s easy to use and it’s usually right. But try asking Google to help you go shopping online – no dice. Those queries will send you to some random-looking specialty retailers, huge shopping search engines and some social shopping sites. What search [...]

We Don’t Shop Like You: Behavior Differences for Men vs. Women in Online Shopping

Mars and Venus lives on in the e-shopping experience. Check-out these 5 insights to male and female online shopping behavior.
1. Men Seek and Destroy, Women Gather information and Save Time
True to their hunting heritage, men shop to kill. In studies guys talk of deals being sought and [...]

It’s All Good News for Product Reviews

Maybe I’m a selfish person.
I don’t spend a great deal of time - aside from my own sites – writing product reviews. In fact I barely write reviews myself anymore and instead pay 40 freelancers for their poetic opinions on consumer goods.
I do ask questions on Trip Advisor, Chow and at one point of [...]