Crumbs on the Keyboard - Do you Shop at Lunch?

As we noted Cyber Monday hit record highs in online sales this year.  People  went back to the office and shopped. Now, as an online shopping expert I’ve been getting media inquiries on the question of if it’s ethical to shop on company time. Burst came out with a survey  that found only 28 percent of [...]

The LongTail of Retail, and 2008 the Year of Mobile Marketing?

In The LongTail v. the Re-tail, - written for AdvertisingAge (reg required), Al Reis tells of a recent shopping expedition where he drove to three separate retailers looking for 3 separate items (one per retailer) and came home empty handed. In all three cases the items were out of stock. Al, this has [...]

Real E-Shoppers Don’t Wear Bunny Slippers: More eCommerce Happens at Work

In most of our heads online shoppers are wearing bunny slippers.We imagine the typical online shopper visits etail sites from a home computer, TV on in the background and coffee mug in hand. However the reality is e-shoppers wear suits – or maybe office casual – because they’re shopping while at work.A shop.org study found [...]

Encourage Customers to Rate Products

Do you rely on product reviews when you research or purchase on the web? When I ask that question, I usually get a large proportion of positive responses. I was pleased to see a study that confirmed my anecdotal evidence.

 
PowerReviews and the etailing group recently conducted a study that was reported on Marketing Charts. Customers [...]

Black Friday Wrap-Up - Cyber Monday Hopes and Dreams

Recessions smeshion - shoppers were out throwing their plastic around online and off on Friday and over the weekend adding 22% to last year’s figures.

I predict online is going to do even better. Really, what busy woman wants to go to circle the mall parking lot when she could be home (or more likely [...]