Women and Their Online Habits - Purse Strings Tuesday 3pm Est

Tune in as Maria interviews Jessica Hogue, Research Director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Jessica and Maria will discuss a study called Power Moms… a look inside the online habits of women of influence.

PR Mommy Blackout - Purse Strings Tuesday 3pm LIVE - right here

On the show Tuesday I will be talking with Kimberly Vetrano of SheScribes.com. Kimberly will be talking about the PR Mommy Blackout and the competing for readers in a very busy blogger space.

Nielson Online’s ‘Power Moms’ Study - Purse Strings

Today on PurseStrings I’ll be speaking with Jessica Hogue, research director at Nielsen Online… a service of The Nielsen Company. Nielsen Online delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior.
We’ll be talking about Nielsen Online’s big study called Power Moms… a look inside the [...]

Women are Core to Online Games: Purse Strings Tuesday 3pm EST Live

Laura Fortner, SVP of marketing and insights for CafeMom …the largest online community for moms. Laura was on earlier this year with RazorFish – discussing CafeMom’s joint study called Digital Mom. Now she’s back, talking about women and gaming. Why are women becoming so core to online games?

Ally Bank’s Winning Strategy - Disappoint Kids

I’ll give Ally Bank this, they got my attention with their new TV ads. Being mean to kids definitely got an emotional reaction out of me.

Program Ads Don’t Stick - The ConsumHERist

by Delia Passi
Why advertise when 91% of women say that advertising does not resonate with them?  Or that 70% of women multi-task during commercials?  Or that women TiVo their way to stretching their precious down time?  You get the picture?  The commercial is out and “engagement” is in.
That’s why I’m a big believer that if [...]

Mom on the Go Network - Purse Strings Today - 3pm EST LIVE

My Guest today on the show is Taiha Wagner. Taiha is the founder of Mom on the Go Network… where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare. How does she do [...]

Compensating Mommy Bloggers - The Virtue of Transparency

By Dr. Mary Lou Roberts
As I recounted in the first post in this series, I originally became fascinated with mommy blogs by watching my daughter, a new mother at the time. I gradually became aware of their potential as marketing media, although in those early days, I was thinking mostly about their value for targeted [...]

Here Comes the New ‘Mom-acracy’

By Greg Furman, Founder/Chairman of The Luxury Marketing Council
America is Quickly Moving to a New “Momacracy”
A telephone survey of 100 CEO Luxury Marketing Council members and, separately, a spring survey by PR firm Fleishman-Hillard, strongly suggest that America is moving to a New Matriarchy.
Women in the luxury arena in the last 15 years have accounted [...]

Reaching Niche Audiences: Consumer Pull

By Mary Lou Roberts
The numbers I quoted in part 1 of this series paint a fascinating picture of young mothers connected to one another by technology and common interests. We ended on the question, “How do marketers reach them?”
Reaching targeted audiences, on and off the web, becomes a more significant issue every day. Audiences continue [...]